The Wanda Metropolitano Stadium, a multipurpose venue located in the eastern suburbs of Madrid, passed into possession of Atlético de Madrid in April of 2017, and the team played its first game there in the fall of 2017.
Wanda Metropolitano Stadium
Madrid , Spain
“All fans entering the Wanda Metropolitano Stadium can now enjoy the best lighting experience enabled by the latest illumination technology. This brilliantly supports our ‘fan first’ approach."
- Enrique Cerezo Torres, President, Atlético de Madrid Club
Customer challenge
For the stadium with its seating capacity for approximately 68,000 fans, Atlético de Madrid wanted to create an immersive stadium experience that starts from the moment people enter the parking lot and lasts until the moment they leave. In addition to creating the ultimate experience for fans in the stands, it was critical to ensure the best possible viewing experience for people watching at home on TV.
Another key priority was to create additional revenue streams for increased profitability by allowing for the flexibility to host a wide variety of new events at the stadium.
Creating an immersive fan experience
Wanda Metropolitano is the first 100% LED lighting stadium installation in the world. Connected LED lighting and Interact Sports software offer unique opportunities for synchronization and integration of different stadium systems. The primary objective of the project was to enhance the fan experience for those enjoying the game in the stadium, and those watching a live or recorded broadcast at home.
The new Interact Sports software gives one-touch control of the fully connected and integrated LED lighting for the entire stadium including façade, pitch, hospitality and also exterior parking area lighting.
The spectacular roof structure above the pitch is equipped with dynamic Color Kinetics architectural lighting, creating dazzling light shows for visitors. The lighting on the façade can be synchronized via Interact Sports scene management software with the lighting in the parking area, helping to create a fully immersive experience. The façade lighting ensures the structure can be seen from afar and has become a city landmark and tourist attraction.
The new lighting in the pitch area guarantees maximum quality for television transmission and meets the latest LaLiga, UEFA and FIFA broadcast standards. The pitch lighting can also be switched on and off instantaneously or integrated with other light shows on the façade or bowl. Maximum impact of each type of event is key and therefore the lighting can be easily configured over Interact Sports software to meet the requirements of a wide variety of events.
The Atletico Madrid Premium ‘Neptuno’ and VIP hospitality areas are also equipped with the latest and most efficient, high-quality LED lighting controlled by one Interact Sports dashboard. The new LED lighting and control system is expected to deliver energy savings of more than 60% compared to conventional technologies.
The overall result is that visitors feel welcome and enjoy themselves from entry to exit, while the flexibility offered by Interact Sports software and the new stadium-wide LED connected lighting system opens up new revenue streams for the stadium to increase profitability and expand its appeal as a venue.
Discover other case studies
The KNVB Campus - Zeist, The Netherlands
Interact and Certified System Integrator Oostendorp Nederland B.V. teamed up to transform the KNVB Campus in Zeist – the beating heart of Dutch football.
Optimizing a Hoog Op Tennis Club’s lighting
Signify Certified System Integrator, Oostendorp Nederland, delivered an innovative, connected lighting solution to enhance the member experience at Hoog Op Tennis Club.
Grand Stade de Tanger by Lamalif
The Ibn Batouta Stadium in tangier stands as a true showcase of Signify’s cutting-edge lighting technology. Featuring Arenavision with BVP428 luminaires for the pitch and ClearFlood BVP650 for the stands, and Unistrip BCP383 for the façade. The stadium delivers unmatched visibility, safety, and ambiance for players and fans alike. This state-of-the-art system positions the venue at the forefront of global sports infrastructure, ready to shine brilliantly for AFCON 2025, the 2030 World Cup, and millions of passionate fans across the continent.
Ekinox Arena
Philips ArenaVision LED sports lighting in Ekinox Arena
Lacrosové hřiště Radotín
Signify provided Philips SunStay solar or hybrid-powered luminaires, improving the lighting in eight different municipalities across the Veneto region in Italy.
Smart office lighting – Arrival
Bus operator Arriva achieved complete control over their lighting and reduced energy usage thanks to Interact Pro.
Sevens Stadium - UAE
Lighting the future of sport with sustainability in every kick
A focus on fan experience and new revenue streams – Optus Stadium
With the goal of creating the ultimate fan experience, the recent all-LED lighting and Interact Sports software at Optus Stadium makes it the premier multipurpose venue in the Southern Hemisphere.
Smart lighting for best multipurpose arena experience – Buesa Arena
The Fernando Buesa Arena in Spain converted 100% of the lighting to LED and connected via a standard wired connection, all remotely controlled and managed with Interact Sports.
Fan experience and easy control – Allianz Stadium
Interact Sports offers an easy-to-use dashboard to control all the lighting systems in Allianz Stadium. Allianz now enjoys increased fan engagement, high-quality broadcast capabilities and new revenue potential.
Melbourne Cricket Ground by Lightmoves
The Melbourne Cricket Ground (MCG), a 100,000 person stadium in Melbourne, hosts major international, national, and local sporting events and concerts, including the Boxing Day Test, AFL Grand Final, and performances by artists such as AC/DC and Taylor Swift. The project involved retrofitting 12 electrical zones across 7 levels, replacing the legacy control system with a Dynalite solution to deliver enhanced, venue-wide control.
Connected stadium – fan experience
As Turkey’s largest multipurpose venue, the Sinan Erdem Arena has installed Interact Sports management software to bring a connected stadium concept to life using connected LED lighting infrastructure.
Starting a project?
We’d love to hear from you.