This is a world first: it’s the very first cinema screen that combines a giant LED display (instead of a traditional projector screen) with CGR Cinemas’ ICE Theaters technology, which uses Signify’s LightVibes system.
MEGAREX HAGUENAU
HAGUENAU, France
“This project has been carefully thought through with Sébastien Bruel’s teams ( ICE THEATERS ), in collaboration with Éric Le Cadre (ADDE). Through this investment, we hope to reignite the desire of cinema lovers to return to our beloved dark auditoriums"
Philippe Wernert
Megarex Manager
The solution
This is a world first: it’s the very first cinema screen that combines a giant LED display (instead of a traditional projector screen) with CGR Cinemas’ ICE Theaters technology, which uses Signify’s LightVibes system.
The result: side walls lined with LED panels that react in real time to what’s happening on screen (color and intensity change with the movie’s atmosphere).
This delivers:
- unmatched image quality (brighter, deeper blacks, more vibrant colors),
- superior viewing comfort (the ambient light from the walls reduces eye strain),
- total immersion, as the light extends beyond the screen and envelops the entire auditorium.
No cinema in the world had combined these two cutting-edge technologies before.
Team
Certified System Integrator: CGR/ICE THEATERS
Client / end user: MEGAREX
Products
10 X Luminous Textile panels
Varilite VL800 propar & Varilite eventwash
1.2m Purestyle RGBW & Data enabler
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