The app illustrates how technology can help to quantify the return on investment for architectural lighting. For example, data from the app will help city authorities to identify the most popular lighting displays and refine lighting strategies to best meet the needs of their local community. This is becoming increasingly important as individuals interact with their environment in new and innovative ways; for example, the lighting of a bridge might be sponsored by a charity which allows donors to vote for their preferred lighting design. Also, in a world where cities strive to find new and innovative ways to be smarter, the social impact analytics app may be used to create new business opportunities for the local economy.
A study1 conducted by Signify about the impact of public lighting revealed that landmarks that have been dynamically lit serve much more than a functional purpose. Cities and public and private organizations are using the installations to beautify or brand cities to boost tourism, promote health and wellbeing, and revitalize areas in decline by turning buildings, bridges and monuments into art.
“When used in a dynamic creative way, light can turn even the plainest structure into a work of art. The new app will contextualize social media posts proving the value of dynamically lit architecture, not just from a social and cultural perspective, but also their potential impact on the local economy. The analysis engine analyses all the data that comes in. It can visualize it, report it and provide alerts to cities. Furthermore, it will identify only the posts that you're interested in, for example: ignoring a traffic jam on a bridge, but capturing sentiment about the lighting,” said Jacques Letzelter, Global Business Leader Public Segment at Signify.