And the COVID-19 pandemic is only accelerating the need for companies to adapt their digital operations, to serve customers better, faster and with personalized offers. The same Salesforce research found:
- Sixty-eight percent of customers agree that the COVID-19 pandemic has elevated their expectations of companies’ digital capabilities.
- Nearly 7 out of 10 consumers want companies to translate the products and services they’ve enjoyed into new digital formats.
- All generations – from Baby Boomers to Gen Z – demand convenience and ways to simplify their purchases (including shipping and fulfillment).
Enhancing our digital platforms and customer interfaces is a crucial part of Signify’s own business transformation. I’m excited to share that we’re already breaking new digital ground – with LightFinder – to deliver value to consumers. This app addresses all the bullet points above: it offers an easy and seamless way to find and buy the right light bulb replacement for your home.