Lighting up lunchtime
Ogilvy were keen to show how the panels can be used in different ways. For example, they have combined the influence of priming4 – a technique where subtle imagery can influence human behavior – with the luminous textile panels, aiming to champion healthy eating.
They chose to display colorful images of fruit and vegetables, with the soft nature of the video content suggesting to workers that they need to get their five-a-day. Subliminal messaging has never been so wholesome!
What’s more, the luminous textile panels can be adapted to suit the time of day. You can really change the mood of a space; with more dynamic, vibrant video content enlivening and invigorating, while gentle, soft imagery in muted tones can ensure a peaceful environment.
You can even display the word ‘lunch’ at – you guessed it – lunchtime, in a move to remind busy workers to take a well-deserved break.
“Here in our reception lounge – and by choosing different imagery with different lighting and different dynamics – we can very much change the mood,” David explains.