Project Leader, Annetta Kelso from S&R Communication explains that “inviting customers to personalize and create their own unique, designer 3D printed lamp for their home, is an original concept and we wanted to co-create a really strong marketing and social media story around this. We were inspired by the recent Signify Smart Office Hackathon and decided to see if we could develop the concept into a marketing hackathon and this is when our Markethon was born”.
Four Teams of students with creative design and communication backgrounds, took part in the event. They came from the Design Academy Eindhoven, the Technical University of Eindhoven, Hanze University of Groningen, and there was another team comprised of our Signify Interns.
Design Manager, Laura Taylor, developed the creative process for the event; “The Markethon process actually started a week before the event with a Fabric tour at Maarheeze, where our 3D printing factory is located.’’ During the visit the students got the chance to experience closely our production process and look and feel the diverse luminaires available in our experience center, which generated a lot of inspiration for the actual event date.