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    The future of lighting design beyond lighting design

    Attend this webinar to explore the future of lighting design through emerging trends and AI-driven insights, guided by leading experts. Gain invaluable perspectives on how to navigate the evolving profession and leverage cutting-edge tools for strategic design and foresight.
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    Beyond lighting future

    Attend this webinar

     

    Thursday, Jan 23, 2025

    4:00 PM to 5:00 PM CET

     

    The Gen-AI project behind this presentation was designed, executed and validated by Dennis Draeger, MTech, Research Director, Shaping Tomorrow, UK, in collaboration with Marco Bevolo, PhD, 2024

     

    Key topics and learnings

     

    Trends, Drivers, and Reflections from a Generative-AI Foresight Exploration into the Future of a Rapidly Evolving Profession, between Evolution and Revolution 

     

    What will the future bring, and how to frame it to anticipate it? This is the key question that every scholar and specialist in Foresight, Futures Research, and Strategic Design faces, everyday.

     

    To address this challenge, in Spring 2024 Dr. Marco Bevolo, with Dennis Draeger, MSc, Research Director, Shaping Tomorrow, interrogated the proprietary AI technology developed by Shaping Tomorrow according to specific input shared by the IALD to reflect the central thematics of presentation papers submitted for the IALD Enlighten Europe 2024.The resulting keynote address was successfully curated and edited to inform and inspire the Enlighten Europe 2024 audience with emerging trends in lighting design. In the following months, this study generated an article on arc lighting (London), and several academic seminars in The Netherlands and in India. 

     

    Based on such valuable feedback, in this webinar Dr. Bevolo will present a final edit or “redux” version of the study, in a lively conversation with Ton Borsboom, Head of Design at Signify, Eindhoven, whereby signals and trends will be reviewed and discussed in the prospect context of 2025, and beyond.

     

    This webinar will offer the following learning opportunities:

     

    • An exploration on emerging “weak signals” in lighting design and lighting, addressing relevant developments and unexpected departure points.
    • A trend analysis of design and socio-cultural directions influencing the future of light, as based on educated clustering of recurring manifestations.
    • An additional reflexive section beyond AI generated information, as based on interviews with 7 world class thought leaders and designers working with light and lighting, supplemented by the dialog with the Head of Design at Signify;
    • A reflection on the role of AI in generating Design Futures, based on own peerreviewed publications and the professional collaboration with ShapingTomorrow.
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    Learning objectives:

     

    • The audience will be informed about relevant phenomena in their professional field of interest, as detected by Gen-AI;
    • The audience will be inspired by hybrid trend analysis performed by the co-authors, developing what detected by Gen-AI;
    • The audience will be involved in a lively conversation with the Head of Design of Signify, leading to original insights about trends and developments;
    • The audience will learn how Gen-AI might be leveraged for research in a hybrid “man / machine” approach, including hallucinations

    Presented by

    Marco Bevolo

    Dr. Marco Bevolo

    Adjunct Professor of Design Futures

    World University of Design, India

    Ton
    Ton Borsboom,
    Chief Design Officer,
    Signify

     

    MARCO BEVOLO, Adjunct Professor of Design Futures at the World University of Design, India, he coordinates the Business Strategy module of the Master in Strategic Event Management and is researcher / lecuturer in Place-making at Breda University of applied sciences, a leading Uas in The Netherlands. He is an independent consultant in Foresight, Futures Research, and Strategic Design.

     

    From 1999 to 2009, he was a Director at Philips Design, a.o. leading the 2nd global edition of city.people.light.  His past consulting clients include FIAT Chrysler Automobiles (Turin); Lighting Design Collective (Madrid, Helsinki, London); RENA Electronica (The Netherlands); and Planet Smart City (London, Turin, Brazil, India). From 2010 to 2016, he was independently contracted as Principal Research Urban Futures for Philips Lighting, now Signify, in EMEA, Poland, and the Czech Republic. He started his career at ItalDesign Giugiaro, Italy.

     

    Dr. Bevolo is a scientific advisor to the EU EnlightenME research program, to the Erasmus+ project on Next Generation Sports Facilities, and on the KreativEU project on the future European university. He contributed to lighting design-related events by IALD (EE2024), LUCI, PLDC,  UNAM (on invitation by Gustavo Avilez), and more. He has published four books, more than 30 peer-reviewed papers, and several magazine articles, including arc lighting (London), Cities & Lighting (Lyon), Axis (Tokyo), and more.

     

    In 2016, he earned his PhD on the role of design in generating urban futures, validating the Plhilips Lighting city.people.light approach at the Graduate School, Faculty of Behavioral and Social Sciences, Tilburg University.

     

     

    Ton has nearly 40 years of experience in design, having graduated with a degree in Industrial Design from the Netherlands.

     

    He spent most of his career in Design Consulting roles in the US, Asia and Europe with focus on Product Design and Design Innovation programs. In 2006, he joined Philips Design, building the external consulting business there. In 2015, he moved to Philips Lighting, now known as Signify. He held various leadership positions at Signify Design before becoming the Chief Design Officer in 2023. In this role, he leads the Signify Global Design Function, including product, UX/UI, and lighting application design. His team has won multiple awards for consumer and professional lighting products and apps; most notably for HUE and 3D printed product ranges.

     

    As part of the Innovation organization at Signify, his Design team is instrumental in advancing new lighting solutions, pushing the boundries on human-centric lighting, sustainability, and digitalization of design processes including AR, VR and AI.

    Read more

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    Arc lighting magazine article  

     

    The article can be found at:

     

    Click here

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