
Thursday, Feb 25, 2027
4:00 PM to 5:00 PM CET
What happens after a tall building’s lighting system is commissioned?
But what if it is only the beginning?
Spireworks began with a simple, unexpected possibility: giving people a direct connection to architectural lighting. Its growth opens a broader question: how can that connection extend beyond an individual encounter with a building?
Join Mark Domino, creator and founder of Spireworks, for a look at the project’s origins, evolution, and emerging frontiers. Through examples from New York City, he will explore how interactive lighting creates moments of discovery, expression, and belonging—and how partnerships can extend their reach.
The session will consider the distinct roles of event partners, site partners, and city and state stakeholders. How might an event connect audiences across locations? How can a building become an ongoing participant in its community? What opportunities emerge when lighting is considered across a network of places?
Drawing on lessons from Spireworks’ growth, Mark will explore what it takes to develop these relationships and how they could shape the next chapter of public participation through light.
Learning objectives:
By the end of this webinar, participants will be able to:

Director,
Digital at the Durst Organization
Mark Domino is a digital innovator with experience in cutting-edge projects across tech and real estate. He is the founder of Spireworks, an app-based platform illuminating iconic buildings like One World Trade Center, One Bryant Park, and One Five One West 42nd. Currently the Director of Digital at The Durst Organization, Mark advises on strategic innovation and investment. His teaching background at institutions like Rhode Island School of Design and Brown University complements his understanding of complex systems in dynamic environments. Mark Domino's visionary approach and passion for technology have made him an influential figure in hybridizing digital and physical experiences. https://www.spireworks.org/

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