Thursday, October 23, 2025
4:00 PM to 5:00 PM CET
What's this webinar about?
In November 2022, Juan Ferrari began exploring the ways that AI could be used in lighting design. At first, it felt like just another tool in the repertoire. Over time, however, AI began to reshape not only Juan’s way of working, but his creative processes too. Since then, he’s been experimenting with colleagues to see just how far this technology can push the horizons of our creative and technical abilities.
From automating processes like design documentation and compliance to providing the spark for new concept ideas, Juan and his team have started building systems that genuinely enhance their work. AI has grown from a mere curiosity to a sounding board—making lighting design faster, more consistent, and in some cases, more expressive.
This isn’t about replacing intuition or experience—it’s about amplifying it. AI 2.0 is about harnessing AI with intent, moving beyond the hype but keeping the momentum and creative spark. Join the webinar to hear about Juan's AI journey, the tools he's tested, and what the future holds.
Learning objectives:
Originally trained in theater design, Juan brings a unique narrative and human-centered approach to architectural lighting. Now a project director at engineering consultancy Hoare Lea, Juan has over 20 years of experience delivering award-winning lighting schemes across the UK and the world.
Juan is known for blending creative storytelling with technical excellence, leading multidisciplinary teams to deliver sustainable, innovative, and people-focused solutions. He is passionate about empowering the next generation of designers to think strategically about the value of light—both qualitatively and quantitatively. His work spans sector-focused design, digital transformation, and team development, all underpinned by a commitment to design excellence and purpose-driven practice.
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