This webinar explores how AI is reshaping lighting design—enhancing creativity, streamlining workflows, and expanding what's possible.
Join Juan Ferrari as he shares practical tools, insights, and the evolving role of AI as a creative partner.
This webinar explores how AI is reshaping lighting design—enhancing creativity, streamlining workflows, and expanding what's possible.
Join Juan Ferrari as he shares practical tools, insights, and the evolving role of AI as a creative partner.
Thursday, October 23, 2025
4:00 PM to 5:00 PM CET
In November 2022, Juan Ferrari began exploring AI in lighting design. At first, it felt like adding a new tool to the box. But over time, AI began to reshape not just how we work, but how we imagine. Since then, he has been collaborating with colleagues to see how this technology can stretch the edges of our creative and technical canvas.
From automating design documentation and compliance to sparking new concept ideas, they started building systems that genuinely enhance our workflows. AI has moved from curiosity to his sounding board —making his work faster, more consistent, and in some cases, more expressive.
This isn’t about replacing intuition or experience—it’s about amplifying it. AI 2.0 is about harnessing AI with intent, moving beyond the hype but keeping its momentum and creative spark.
Join Juan as he will share the evolution of this journey, the tools we’re testing, and the questions we’re still asking. Let’s explore how lighting design might look when AI becomes part of the brushstroke—and the canvas.
Learning objectives:
Originally trained in theatre design, Juan brings a unique narrative and human-centred approach to architectural lighting. Now a Director at Hoare Lea, he has over 20 years’ experience delivering award-winning lighting schemes across the UK and internationally. Juan is known for blending creative storytelling with technical excellence, leading multidisciplinary teams to deliver sustainable, innovative, and people-focused solutions. He is passionate about empowering the next generation of designers to think strategically about the value of light—both qualitatively and quantitatively. His work spans sector-focused design, digital transformation, and team development, all underpinned by a commitment to design excellence and purpose-driven practice.
Hoare Lea (C.I.) Limited is registered in Jersey with number 104033 and its registered office is Beachside Business centre, Rue du Hocq, St. Clement, Jersey, JE2 6LF.
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