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    Philips Lighting Re-aligns North American Organization

    In-line with its solution selling approach, Philips will integrate business operations to enable seamless service and support for partners and customers

    January 25, 2013

    Somerset, NJ. –  As part of the company’s continuous efforts to provide customers meaningful lighting solutions, while delivering exceptional service, Philips Lighting will be further realigning its North American business sales and operations around  a solution-selling approach.  This realigned organization will provide streamlined access through a centralized organization to the full suite of Philips’ industry-leading lighting products to Philips’ customers and business partners, allowing them to accelerate their own ability to service customers.


    Philips recognizes that certain outside factors and societal changes, including the ongoing population shift to urban areas and the continuous rise of energy costs are forcing our customers to reevaluate the impact of lighting and the solutions that can meet their lighting needs.


    Over the last few years, Philips has completed a number of strategic acquisitions that have helped lay the foundation for its holistic approach with respect to LED lighting. These businesses provide value in specific market segments and allow Philips to offer total solutions, while leveraging the expertise and offerings from over 20 industry-leading brands.   By combining all of the assets in the Philips portfolio, including user insights and an unmatched commitment to research and development that has led to innovative products such as Philips hue, Philips has uniquely positioned itself to make a difference in the segments the company serves. 


    The new organizational changes include:

    • A single point of contact with dedicated lighting expertise
    • Fast and accurate answers from functional subject matter experts
    • Consolidated order status providing visibility across all business sectors, as well as reducing duplication of paperwork – one quote and purchase order across Philips lighting products 
    • Centrally led Sales and Customer Support team, providing one point of contact to customer 
    • Sales Support center to streamline non-customer facing activities 
    • Customer Fulfillment Center to provide continuity across back-end business processes 
    • Smaller geographical zones allowing for a closer relationship with local customers


    “As a company, our goal is to not only be a leader in innovation, but to be a trusted partner, ultimately providing our customers with the best possible solution and experience,” said Bruno Biasiotta, president and CEO of Philips Lighting North America.   “These new initiatives will allow us to be more responsive in supporting customers  while giving them the flexibilityto get best-breed-products or a complete lighting solution from us based our their unique needs.”


    While customers needs are at the core of the organizational chances, specifiers, lighting designers, agents, distributors, and installers will remain essential to the Philips ecosystem.  Philips’ vertical integration combined with customer insights uniquely position the company to understand market drivers, staying ahead of the industry, while helping partners capture the growth opportunities. 

    Media Contact

    Silvie Casanova
    Philips Lighting North America

    About Royal Philips Electronics

    Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at