What attracted you to work at Signify?
There are a few reasons I decided to join Signify: This opportunity gives me the chance to learn about a new industry—lighting—but also sets me up to achieve even greater things in my career. In this role, I have a much broader, end-to-end view of the business. I am responsible for the organization’s operating model, collaborate closely with the supply chain, and work with our team to improve our direct-to-consumer e-commerce channels, for example. It’s exciting to touch all of these different areas.
I was also deeply inspired by Signify’s purpose to unlock the extraordinary potential of light for brighter lives and a better world and to help commercialize our sustainability vision with consumers.
What are you responsible for as the Vice President and General Manager for the U.S. Consumer Channel?
I oversee our consumer (residential) lighting business in the U.S. Our consumer brands include Philips, Philips Hue, and WiZ Connected. I’m responsible for driving commercial strategy and operations, organizational design, go-to-market excellence. I am also responsible for new product introductions, sales, direct-to-consumer e-commerce channels, and performance marketing.
I am drawing from my prior experience and working with our team to be more consumer focused. This includes talking about our products differently, moving from tech-and-spec to use case and benefits-driven communications. We are also creating more snackable communications now that we are marketing in a digital world, so we reach consumers where they are in the journey with content they want to engage with. Our goal is to create an authentic connection with our consumers and build lifetime value for our brands.
I’m also focusing a lot of energy on continuing to attract and retain the top talent at Signify; ensuring our team’s relentless focus on our retail customers and end consumers; and developing colleagues’ skill sets in terms of aptitude and attitude.