The company’s full range of professional outdoor luminaire portfolio will transition to the Signify brand in a series of phased rollouts that will take place throughout 2026.
In 2026, Signify, the world leader in lighting, will be expanding on its long-term brand strategy. The introductions of new product families under the Signify brand reflect the company’s commitment to high-quality sustainable products, connected systems, and services engineered for optimal performance. The introductions also underscore the Signify brand’s growing role in its portfolio of high-performance, energy efficient and circular lighting solutions.
A coordinated transition
Selected sports and road lighting families were moved to the Signify brand in 2025. In Europe, 27 specification luminaire families will move to the Signify brand in 2026. The first phase of the rollout is scheduled for May, with additional product families scheduled for release in June, September, and October.
In Asia, Australia, New Zealand, Africa, and South America, all specification sports luminaires will transition to the Signify brand by July 1, 2026. All road, solar, tunnel, and floodlighting specification luminaires will follow by the end of the year.
Portfolio clarity without operational disruption
While the branding shift is significant from a portfolio perspective, Signify’s products will remain the trusted products that customers have come to expect from the company, ensuring stability and continuity.
Lighting professionals will be able to continue specifying and ordering Signify products without any significant changes to established workflows.
Enhancing the specification experience
As part of the brand transition, the company is updating its websites, tools, product collateral, and other digital assets to improve navigation Signify’s extensive portfolio of professional lamps, luminaires, systems, and services.
The goal is a more streamlined, intuitive experience, with easier access to technical information—particularly valuable in complex specification environments where clarity and speed are critical.
Key product families in transition
The transition encompasses Signify’s full range of outdoor specification luminaires. In Asia, Australia, New Zealand, Africa, and South America, products already available under the Signify brand include:
In Europe, notable product families transitioning in 2026 include:
A multi-brand ecosystem
While the Signify brand is taking a more prominent role, it will continue to sit alongside established brands within the company’s portfolio, including Philips and Color Kinetics. The company’s website will remain the primary hub for accessing its professional portfolio, with ongoing enhancements designed to support faster product discovery and improved usability.
As the 2026 rollout progresses, Signify’s approach signals a broader industry trend toward portfolio simplification and digital-first specification tools—without compromising the technical consistency on which lighting professionals depend.
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We proudly bring to market the world’s best lighting brands, from Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, Color Kinetics and many more. Our advanced products, connected systems and services unlock the extraordinary potential of light for brighter lives and a better world. In 2025, we had sales of EUR 5.8 billion, approximately 27,000 employees, and a presence in over 70 markets. We are in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating.
News and updates from Signify can be found in the Newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
