April 30, 2019
How do cities successfully build upon their heritage and make a lasting impact on how they’re perceived? A strong identity is vital for major global and European cities, if they’re looking to compete with other destinations for tourism as well as build thriving communities.
Creating an identity relies heavily on visual elements. So when it comes to urban areas this could include everything from how famous landmarks are displayed, and the way prominent features such as rivers are seen, all the way to how safe and friendly an area looks and feels.
This is where urban lighting, and architectural lighting, can make a huge difference.
How light transforms a city
Light is one of the most powerful means of breathing new life into cities and metropolitan areas and is becoming more and more of a focus when it comes to urban design and beautification.
That’s why we’re so excited to be the connected lighting partner for London’s Illuminated River project – the first ever project designed to holistically light up to 15 bridges in London with dynamic, energy-efficient LED lighting.