Shoppers go to physical stores for experiences that stimulate the senses and combine elements of surprise with something recognizable.
Engage people with lighting
“The overall design brief always includes special attention to lighting as this has a profound effect on the mood of the store.”
- Mark Valerlo, Head of Store Design, Ted Baker
Customer Challenge
Although online shopping is now well established, research shows that millennials actually still prefer to buy in a physical store. But a more engaging and stimulating store experience is critical. How can brick-and-mortar retailers differentiate themselves through experiences and integrate the online world of shoppers into their store?
Interact Retail aims to influence your shoppers’ emotions and behavior. We do this by creating dynamic lighting that can vary seasonally, with collection changes or throughout the day. Our connected lighting increases brightness and contrast in your store and brings out the best in the colors and textures of your collection, helping you to attract, engage and convert your customers.
Maximizing impact of your product displays
Your collection changes constantly. Frequent updates of your product displays are therefore essential, as shoppers are expecting to find something new every time they visit. Create the maximum impact by using the best quality of light: Philips Fashion Proof Optics and LED flavors will give you higher contrasts, more vibrant colors and textures. Thanks to Interact Retail software, you can make displays stand out even more by adding dynamic and colored lighting. What’s more, Interact Retail Scene management makes it easy to design and control the light settings and dynamic scenes.
The power of motion
Humans are hardwired to notice motion. Movement has an immediate impact on our attention. That’s why our dynamic lighting has such a powerful effect on shoppers. The figures speak for themselves: in Eral 55 — a high-end clothing store in Milan, Italy, we increased stopping power by 11% and footfall by 19% using a dynamic LED lighting solution controlled by Interact Retail software.
The power of matching brand identity to store design
Combine store design with the power of Interact Retail lighting and controls to express your brand identity. Customizable and fully controllable lighting can be used to create your own unique light signature. Bershka integrated customized luminaires and ceiling panels to reflect their world of Rock ’n’ Roll. The solution is integrated to the central store management system — lighting scenes can be controlled from a touch panel in-store.
Engaging social media users
Millennial culture has connected fashion directly to social media. In fact, 84% of millennials say that their buying decisions are influenced by content they see on social networks and messaging apps. European retailer C&A installed a selfie station in six fitting room areas, creating a unique lighting stage for photographs. With up to 200 shoppers per day using the selfie station*, it is a concept that has a lot of potential. Are you ready to turn your shoppers into online promoters?
Real-world success — how it works in practice
Our LED flavors are such an improvement on industry-standard CRI-90 products that they are incorporated into almost all our projects. You’ll find them supporting displays in Bershka (ES), Deichmann (DE) and House of Fraser (UK). One of our most recognizable success stories is the implementation of Philips OneSpace ceiling panels in all Bershka stores worldwide. Soft, diffused light panels enhance the store identity and create a unique shopping experience.
*Selfie stations are a new concept for C&A; their first installation is in Germany.
Discover other case studies
Chatswood Chase
The $625m Chatswood Chase redevelopment required a lighting control system as sophisticated as its incoming luxury retailers. A comprehensive Dynalite solution was deployed, seamlessly managing 2,656 lights to create a stunning retail journey. Dynalite with Enttec delivers dynamic 'wow' factors at the entries, while granular control and BMS integration ensure premium efficiency and experience throughout the centre.
Dior Gold House
Dior Gold House in Bangkok is a landmark retail destination where luxury scenography meets intelligent lighting control. A fully connected Dynalite system with automated DALI façade and interior control gives Dior flexible scenes for events, precise presentation lighting and a seamless visitor experience from garden arrival to boutique and Café Dior.
Smart supermarket lighting – Globus
Globus supermarket was able to improve stopping power, increase dwell time and grow sales with soft pastel up-lights enabled by Interact Retail Scene management software.
Carrefour Circular Lighting
Carrefour is committed to sustainability, circularity and an enhanced shopping experience. With energy-efficient and circular lighting from Signify, CO₂ emissions are reduced whilst also creating a welcoming atmosphere for customers.
Smart supermarket lighting – Albert Heijn XL Eindhoven
See how Albert Heijn has reduced energy costs with smart lighting enabled by Interact Retail software, while delivering a superior, engaging in-store experience for customers.
Castorama - A bright future for shopping within reach
Need help finding that one product in a store which offers over 35.000? Castorama, as the first DIY retailer in the world, responded to this challenge by introducing Interact Retail Indoor navigation.
Smart retail lighting reduces costs and improves customer experience
Interact Retail creates an enhanced in-store experience while reducing maintenance, installation and energy costs.
Shopping in a new light with “Find my product” app
The introduction of Interact Retail Indoor navigation integrated in the ‘Find my product’ app can now efficiently help shoppers to find everything they need.
An enhanced shopping experience – EDEKA Hamburg
EDEKA Hamburg has created an enhanced shopping experience by installing LED lighting controlled by Interact Retail software.
A smart lighting concept – E-Center Gaimersheim
The supermarket EDEKA is setting new standards with its smart lighting concept enabled by Interact Retail t at its flagship store in Gaimersheim.
EDEKA Germany
EDEKA Clausen, from Germany, choses Philips UV-C air disinfection lighting to protect their stores against bacteria and viruses.
Light engages – encourage people to stay, and buy
Engage with customers in your store with lighting that stimulates the senses. The longer customers stay in your store, the more they are likely to buy.
