EDEKA group is dedicated to food retail innovation. With roughly 11,700 stores and an annual profit of €44.8 billion, EDEKA is Germany’s leading supermarket chain. Interact Retail has helped transform their store in Hamburg, Germany.
EDEKA
Hamburg, Germany
“An innovative lighting concept was the top priority for me – I think that we have created a wonderful shopping experience for our EDEKA customers.”
- Dirk-Uwe Clausen, owner-manager of EDEKA Clausen in Hamburg
Customer challenge
Hamburg, Germany
In an increasingly competitive retail environment, EDEKA was looking for a lighting system that would enhance the in-store experience for their shoppers and differentiate them from the competition. In addition, the lighting needed to be smart and flexible, with an intuitive interface to make lighting management quick and easy. Cost savings and energy efficiency were important factors as well. LED lighting controlled by Interact Retail Lighting management, Energy optimization, and Scene management software was the solution.
An enhanced shopping experience
With Interact Retail Lighting management, Energy optimization and Scene management software, EDEKA now enjoys improved flexibility, an increase in energy savings, and delivers an enhanced shopping experience to its customers.
Using Interact Retail Scene management software, LED lighting can be used to create zones throughout the store. These zones correspond with different departments, ensuring an interesting and unique experience for shoppers. Additionally, varying light levels help engage shoppers and guide them further into the store.
Interact Retail Scene management also allows for light recipes tailored to each food type for optimal fresh food preservation and presentation. Subsequently, produce shelf life is extended, which reduces food waste and improves the in-store experience for customers.
Interact Retail Lighting management allows lighting to be scheduled to align with store opening hours and the rhythm of the day. Using an app on their smartphones, store managers can quickly and easily adjust the lighting in order to support new store layouts or promote specific events.
Interact Retail Energy optimization software drastically reduces energy consumption and improves sustainability in the store. And when combined with smart dimming schedules, LED lighting can lower costs up to 35%.
Because Interact Retail is smart and flexible, EDEKA Hamburg can quickly adapt to emerging retail trends in the future.
Discover other case studies
Chatswood Chase
The $625m Chatswood Chase redevelopment required a lighting control system as sophisticated as its incoming luxury retailers. A comprehensive Dynalite solution was deployed, seamlessly managing 2,656 lights to create a stunning retail journey. Dynalite with Enttec delivers dynamic 'wow' factors at the entries, while granular control and BMS integration ensure premium efficiency and experience throughout the centre.
Dior Gold House
Dior Gold House in Bangkok is a landmark retail destination where luxury scenography meets intelligent lighting control. A fully connected Dynalite system with automated DALI façade and interior control gives Dior flexible scenes for events, precise presentation lighting and a seamless visitor experience from garden arrival to boutique and Café Dior.
Smart supermarket lighting – Globus
Globus supermarket was able to improve stopping power, increase dwell time and grow sales with soft pastel up-lights enabled by Interact Retail Scene management software.
Carrefour Circular Lighting
Carrefour is committed to sustainability, circularity and an enhanced shopping experience. With energy-efficient and circular lighting from Signify, CO₂ emissions are reduced whilst also creating a welcoming atmosphere for customers.
Smart supermarket lighting – Albert Heijn XL Eindhoven
See how Albert Heijn has reduced energy costs with smart lighting enabled by Interact Retail software, while delivering a superior, engaging in-store experience for customers.
Castorama - A bright future for shopping within reach
Need help finding that one product in a store which offers over 35.000? Castorama, as the first DIY retailer in the world, responded to this challenge by introducing Interact Retail Indoor navigation.
Smart retail lighting reduces costs and improves customer experience
Interact Retail creates an enhanced in-store experience while reducing maintenance, installation and energy costs.
Shopping in a new light with “Find my product” app
The introduction of Interact Retail Indoor navigation integrated in the ‘Find my product’ app can now efficiently help shoppers to find everything they need.
A smart lighting concept – E-Center Gaimersheim
The supermarket EDEKA is setting new standards with its smart lighting concept enabled by Interact Retail t at its flagship store in Gaimersheim.
EDEKA Germany
EDEKA Clausen, from Germany, choses Philips UV-C air disinfection lighting to protect their stores against bacteria and viruses.
Light engages – encourage people to stay, and buy
Engage with customers in your store with lighting that stimulates the senses. The longer customers stay in your store, the more they are likely to buy.
Starting a project?
We’d love to hear from you.