A visit to the recently remodeled AH XL is a unique experience. In addition to a pizza chef with a stone oven and various small kitchens where chefs prepare fresh meals, Albert Heijn offers customers plenty of inspiration thanks to a wide variety of new products and fresh produce departments.
With the installation of connected LED lighting enabled by Interact Retail software, Albert Heijn XL can now offer the ultimate in-store experience.
- Dijana Cicak, European Concept Director at Ahold
The store is tastefully decorated using sustainable materials and the roof is equipped with 1,200 solar panels for generating green energy. Fitting the entire indoor and outdoor space with energy-efficient LED lighting while maximizing the customer experience in the store seemed to be a logical next step. And adding Interact Retail software applications to manage and control the lighting system, offered even more opportunity to improve operational efficiency and enhance the customer experience.
The entrance area, which has been transformed into a marketplace, makes a lasting impression. Local suppliers sell their goods from various small stalls. To create a real "outdoor market" atmosphere, beautiful cylindrical Philips Modular Flatmoon fixtures are fitted indoors and outdoors along the enormous glass facade. Selecon spots - which are normally used in the entertainment industry - project a leaf pattern onto the floor, as though the sun is shining through the trees. The lighting in the marketplace uses Interact Retail software to adjust intuitively throughout the course of the day in three stages: in the daytime, the intensity of the lighting is 100%, at dusk this dims to 60% and in the evening the light dims again to 30%. As a result, the customer is guaranteed a unique experience whenever they enter the store.
The lighting plan inside the store is particularly innovative compared to other supermarkets because Fresh food light recipes are used to enhance food preservation and presentation, extending shelf life and ensuring food always looks its best. All lighting is dimmable and managed by Interact Retail software.
An outdoor marketplace feel has been created at the checkout area, as well as in the entrance area of the store. Here, mini 300 Stealth outdoor fixtures ensure a pleasant daytime lighting experience, so that the transition outdoors into the parking area is as comfortable as possible. Dijana Cicak, European Concept Director at Ahold says: "The shop is extremely warm and inviting, partly due to the lighting plan. Initial reactions from customers, trade media and supermarket experts have been very positive."
The $625m Chatswood Chase redevelopment required a lighting control system as sophisticated as its incoming luxury retailers. A comprehensive Dynalite solution was deployed, seamlessly managing 2,656 lights to create a stunning retail journey. Dynalite with Enttec delivers dynamic 'wow' factors at the entries, while granular control and BMS integration ensure premium efficiency and experience throughout the centre.
Dior Gold House in Bangkok is a landmark retail destination where luxury scenography meets intelligent lighting control. A fully connected Dynalite system with automated DALI façade and interior control gives Dior flexible scenes for events, precise presentation lighting and a seamless visitor experience from garden arrival to boutique and Café Dior.
Globus supermarket was able to improve stopping power, increase dwell time and grow sales with soft pastel up-lights enabled by Interact Retail Scene management software.
Carrefour is committed to sustainability, circularity and an enhanced shopping experience. With energy-efficient and circular lighting from Signify, CO₂ emissions are reduced whilst also creating a welcoming atmosphere for customers.
Need help finding that one product in a store which offers over 35.000? Castorama, as the first DIY retailer in the world, responded to this challenge by introducing Interact Retail Indoor navigation.
Interact Retail creates an enhanced in-store experience while reducing maintenance, installation and energy costs.
The introduction of Interact Retail Indoor navigation integrated in the ‘Find my product’ app can now efficiently help shoppers to find everything they need.
EDEKA Hamburg has created an enhanced shopping experience by installing LED lighting controlled by Interact Retail software.
The supermarket EDEKA is setting new standards with its smart lighting concept enabled by Interact Retail t at its flagship store in Gaimersheim.
EDEKA Clausen, from Germany, choses Philips UV-C air disinfection lighting to protect their stores against bacteria and viruses.
Engage with customers in your store with lighting that stimulates the senses. The longer customers stay in your store, the more they are likely to buy.
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