Indoor positioning  

    Watch this webinar and learn about Integrated indoor positioning in retail lighting solutions

     

    Click the video player to watch the webinar and learn about new LED based positioning solutions.

    RIBA logo

    Presented by

    Nathan Pettyjohn

    Nathan Pettyjohn
       

     The Founder and CEO of Aisle411, an indoor retail mapping and location service and mobile platform

    Gerben van der Lugt
    Gerben van der Lugt

    Business Development Leader & Product Manager indoor positioning

    Key topics and learnings


    As more and more consumers are shopping online, retailers have to find new ways to get customers into their stores. In a large store, however, it can sometimes be difficult to find your way or to locate the product you want. GPS-like indoor positioning technology may help resolve this issue, but such “beaconing” solutions can be cumbersome to implement.

     

    We are taking strides towards incorporating an app-enabled indoor positioning system into the shop’s lighting infrastructure. This makes for a more frictionless shopping experience, but it also lets the shop and its staff operate more efficiently. As an added bonus, the data gathered through the system can offer valuable insights that optimize indoor wayfinding.

     

    In Integrated indoor positioning in retail lighting solutions you will discover new LED-based positioning solutions that are accurate, easy to install and maintain, and cost-effective. It’s an exciting new way to further enhance shopper convenience and mobile customer engagement.

    Related material

    • Webinar overview

      Webinar overview

      This page showcases the summary of our webinars that have taken place recently.

    • The evolution of lighting

      The evolution of lighting

      Watch this Light Bite and learn how energy-efficient lighting can help pave the way towards a more sustainable future.

    • The Edge recordings

      The Edge recordings

      Watch this Light Bite trilogy and discover the perspectives on The Edge from Deloitte (tenant), OVG (real estate) and Fokkema (interior architect).