‘Work is theatre and every business a stage’
(quote by Joe Pine & James Gilmore)
In theatres, lighting is an integral part of the show. Whether it’s in stage plays, in dance events, operas, or the catwalks of high-end fashion designers. Lighting follows the script, the setlist, the storyline and sets the mood with ambient and accent lighting. Without the proper lighting – a crucial element – the entire show could fall apart. What if we could add a bit of theatre to your store? After all, we live in an experience economy. On top of that, fashion is a form of self-expression, you are your own stage, so to speak. Once we perceive the store that way, we could say that lighting is an integral part of it.
Additionally, lighting can be part of an architectural concept too. With OneSpace the ceiling becomes the light, and the light becomes the ceiling. The homogeneous white light brings the skylight feeling inside. It can be inviting by visually extending the sky into the entrance and it can draw more attention to product displays. Due to its visual impact, it provides an elegant and ideal element for routing and zoning. In fitting rooms, it provides comfortable, soft and natural lighting. Matched to the occasion. As mentioned before, lighting in theatres follows a script, a setlist or storyline. One could say that it’s not much different with OneSpace, which is tunable to the time of day, a specific mood or a different season. Simply by pressing a button. In this way, it creates an ambience that becomes an integral and essential part of the shopping experience.
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