Moscow, Russia – It may resemble a Soyuz rocket blasting off into the night sky, but it is in fact the stunning lighting of a 196m high TV tower in the Russian city of Nizhnekamsk.

Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting, has helped to transform the city’s skyline by lighting the tower with dynamic LED lighting capable of creating beautiful light displays using a programmable palette of 16 million colors. The new lighting, which marks the 50^th anniversary of Nizhnekamsk, has reduced operational costs and has become one of the city’s most attractive landmarks.

“In 2016, Nizhnekamsk was 50 years old, that’s why we wanted to give citizens a special gift,” said Aidar Metshin, the head of Nizhnekamsk municipal district and mayor of Nizhnekamsk. “We decided to install the state-of-the-art lighting system on the TV tower to turn it into a landmark that would astonish citizens and city visitors every evening. The result exceeded all our expectations. We are sure that the TV tower will become a new symbol for Nizhnekamsk’s  future.”

The architectural lighting project was undertaken by LLC “SPECTR-SVET” with Philips Lighting providing the lighting technology and consultancy services.

The top of the tower was fitted with Philips Color Kinetics Vaya Flood lights. Philips Color Kinetrics Archipoint iColor PowerCore accent LED fixtures were installed on the structure’s edges with 2,800m of PhilipsColor Kinetics  iColor Flex lighting, comprising LED modules connected by flexible strings, arranged to form a strong “web.” The LED lighting effectively forms a continuous media surface upon which programmable light scenes can be created and displayed. A state-of-the-art Philips Color Kinetics Light System Manager enables interactive dynamic light scenes to be programmed for any holiday or city occasion.