Sharing the power of light


    May 29, 2020


    Social media celebrating the essential nature of light

    May 16, 2020, was the UNESCO International Day of Light. Although it fell on a Saturday, we were undeterred and ran a series of social media posts that followed the sun.

    Employees from around the world contributed their stories. The remit was simple: to illustrate why light is essential or meaningful.

    Social media celebrating the essential nature of light
    There were some striking posts, such as one from Argentina that showed the interior of a mobile hospital that may be set-up anywhere in the country to treat COVID-19 patients. The Signify Foundation donated lights for this rapid response facility.
    A social post from China

    A social post from China revealed the power of light to help improve young lives. In this instance, working with Habitat for Humanity, Signify donated LED flat lights to the Siheng kindergarten for migrant workers’ children in Shanghai. The company also gave desk lamps and employees sponsored a reading program with CKDP and gave books to eight other kindergartens for children of migrant workers.
    International day of light Indonesia
    From Indonesia came a heart-warming post. It included a video of an off-grid community in Central Kalimantan where the installation of solar-powered lighting has transformed the community, literally at the flick of a switch.

    We feel safer when the place is brightly lit"

    The reaction of the village chief said it all. "Now the pier is no longer dark, people can use small boats around it, and we can load and unload goods until late at night… We feel safer when the place is brightly lit," Edy Susanto, Chief, Bukit Batu Village.

    As the day progressed, the posts reached well in excess of one million people. Signify employees also joined in. As of today, the Signify related posts and shares reached an eye-watering six million people. On top of that, employees were invited to answer the simple question, “Light is…?” See how they responded.
    Light is... video image
    You can check out all the posts on the Signify company accounts for Twitter, LinkedIn, Facebook, and Instagram #InternationalDayofLight

    About the author:

    Neil Pattie

    Neil Pattie

    Head of Content, Signify


    For further information, please contact:

    Signify Global Integrated Communications
    Neil Pattie
    Tel: + 31 6 15 08 48 17

    About Signify


    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2020 sales of EUR 6.5 billion, we have approximately 39,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in 2020, have been in the Dow Jones Sustainability World Index since our IPO for four consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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