Thursday, January 29, 2025
4:00 PM to 5:00 PM CET
As urban environments evolve, so must the way we approach lighting. Traditionally, traffic adaptive lighting has been focused on optimizing illumination based on traffic flow, often adjusting brightness in real time to improve safety and energy efficiency. However, the future of lighting lies in a more nuanced, contextual approach. Contextual lighting goes beyond traffic patterns, integrating environmental, social, and behavioral data to tailor lighting to specific settings, moods, and needs.
This presentation will explore how advancements in sensors, data analytics, and AI are enabling lighting systems to become more intuitive, adaptive, and responsive to dynamic urban environments. By shifting from purely functional traffic-driven solutions to context-aware lighting, cities can create more vibrant, sustainable, and user-centered spaces that respond to both practical requirements and the human experience.
Learning objectives:
David Denner
Highways Technology Manager,
Welsh Government (Llywodraeth Cymru)
David Orchard is an accomplished sales & marketing leader with extensive experience in driving global business growth within the smart city and IoT sectors. As Global Sales & Marketing Director at Telensa, a leading provider of smart streetlighting and urban data solutions, David is responsible for spearheading sales & marketing strategies, forging key partnerships, and delivering innovative solutions to cities and municipalities worldwide. With a strong background in technology and a passion for sustainable urban development, David plays a pivotal role in advancing Telensa's mission to create smarter, more connected cities.
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Watch this webinar to gain insights into the advantages of smart street lighting systems, the challenges, and various deployment strategies.
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