Smart Places,
Safer Roads

In this webinar, you'll see how innovations in sensors, data analytics, and AI are transforming city lighting installations into adaptive systems that enhance safety, drive sustainability, and improve the overall urban experience. Join us to discover how cities can leverage contextual lighting to create smarter, safer, and more vibrant public spaces.
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Smart places

Attend this webinar

 

Thursday, January 29, 2026

4:00 PM to 5:00 PM CET

Key topics and learnings

 

What’s this webinar about?

 

As urban environments evolve, so must the way we light them. Traditionally, city lighting has focused on optimizing illumination based on traffic flow, for example by adjusting brightness in real time to improve safety and energy efficiency.

 

However, the future of lighting lies in a more nuanced, contextual approach that goes beyond traffic patterns to tailor lighting to specific settings, moods, and needs by integrating environmental, social, and behavioral data.

 

This presentation will explore how advancements in sensors, data analytics, and AI are enabling lighting systems to become more intuitive, adaptive, and responsive. By shifting from purely functional traffic-driven solutions to context-aware lighting, cities can create more vibrant, sustainable, and user-centric environments that respond to practical requirements and enhance the urban experience.

Learning objectives:

 

  • Understand the evolution of traffic-adaptive lighting and how it’s transitioning toward contextual, data-driven systems.
  • Discover how advancements in sensors, data analytics, and AI enable lighting to respond intelligently to changing urban environments.
  • Identify the benefits of contextual lighting by seeing how it can enhance road safety, sustainability, and the user experience.
  • Recognize real-world applications and future opportunities for implementing context-aware lighting in smart cities.

Presented by

David Orchard
David Orchard
System and Services Leader,
Global Sales for the Public Cities segment, Signify
David Denner

David Denner

Highways Technology Manager,

Welsh Government (Llywodraeth Cymru)

 

 

David Orchard is an accomplished sales & marketing leader with extensive experience in driving global business growth within the smart city and IoT sectors. As Global Sales & Marketing Director at Telensa, a leading provider of smart street lighting and urban data solutions, David is responsible for spearheading sales & marketing strategies, forging key partnerships, and delivering innovative solutions to cities and municipalities worldwide. With a strong background in technology and a passion for sustainable urban development, David plays a pivotal role in advancing Telensa's mission to create smarter, more connected cities.

 

David Denner, based in Cardiff, GB, is currently a Highways Technology Manager at Llywodraeth Cymru / Welsh Government. David Denner brings experience from previous roles at Llywodraeth Cymru / Welsh Government, Chartered Institution of Highways & Transportation (CIHT), Institution of Lighting Professionals and Centregreat. David Denner holds a 1990 - 1992 BTEC HNC in Engineering @ The University of Glamorgan. With a robust skill set that includes Lighting, Building Services, Road, Negotiation, Highways and more. David Denner has 2 emails on RocketReach.

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