Introducing the new Philips Hue Play gradient lightstrip

    September 03, 2020

    Movie night essentials: popcorn, ice cream and the new Philips Hue Play gradient lightstrip

    • Experience the thrill of the movie theater in your own living room by mimicking the content of your screen with the Philips Hue Play gradient lightstrip with whatever content you watch, play, or listen to.
    • Create a truly immersive surround lighting experience with the ability to produce an almost umlimited number of colors at the same time.
    • The Philips Hue Play gradient lightstrip is designed specifically for TVs on which it can be easily mounted and is available in three sizes.


    Somerset, New Jersey– Signify (Euronext: LIGHT), the world leader in lighting, steps up its entertainment game by introducing new entertainment product: the Philips Hue Play gradient lightstrip. Signify’s first individually addressable LED strip easily attaches to the backside of TVs 55 inches or larger. When used with the Philips Hue bridge and either the Philips Hue Sync PC app or the Philips Hue Play HDMI sync box with the Hue Sync mobile app, the gradient lightstrip will mimic the colors and action of the content on the screen, delivering a home theater experience like no other. 

    We are always looking for new ways to take smart lighting for home entertainment to the next level. Our new Philips Hue Play gradient lightstrip generates multiple colors at once and blends them together seamlessly, creating a magical viewing effect around your TV.”


    Jasper Vervoort

    Business Leader, Philips Hue, Signify

    The surround lighting superstar


    Every detail of the new Philips Hue Play gradient lightstrip has been designed to provide an optimal effect, offering 45-degree light projection and a perfectly blended gradient of light. This is made possible with a series of individually addressable LEDs – all of which can produce white and more than 16 million colors of light. Mirroring whatever content you watch or play and using the colors from the entirety of your TV screen, colors flow naturally into one another along the LED lightstrip, blending them together seamlessly and casting them against the wall for a unique effect behind your TV. The lightstrip is designed to be placed on the back of your hanging or free-standing TV, and comes with its own power supply and specifically designed mounts for easy installation and to deliver the best light experience.

    Personalize your experience

    The Philips Hue Play gradient lightstrip works seamlessly with any Hue color-capable light, so you can personalize your entertainment space. You can customize the way the lights react to the content on your TV screen with the Hue Sync mobile app. You can also control the speed and intensity of the light effects, adjust the brightness and more.

    The launch of the Philips Hue Play gradient lightstrip is part of Philips Hue’s initiative to expand its entertainment portfolio after launching the Philips Hue Play HDMI sync box in September 2019. In combination with the sync box and additional Philips Hue lights, the Philips Hue Play gradient lightstrip takes surround lighting to the next level.

    Availability and Pricing

    The Philips Hue Play gradient lightstrip will be available starting October 16, 2020 in the US. Pre-order is available starting today, September 3, 2020, on and 


    The Philips Hue Play gradient lightstrip comes in three different sizes:

    • 55-inch (fits TV sizes 55-60 inches): $199.99
    • 65-inch (fits TV sizes 65-70 inches): $219.99
    • 75-inch (fits TV sizes 75-85 inches): $239.99
    For more information, product details and specifications, please visit

    For further information, please contact:


    Beth Brenner
    Tel: +1 215 595 3102


    About Signify


    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2020 sales of EUR 6.5 billion, we have approximately 37,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in 2020, have been in the Dow Jones Sustainability World Index since our IPO for four consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

    Meydan Bridge

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