Signify and NXTPLAY Capital partner to build the future of sport and entertainment

• Signify joins NXTPLAY’s ecosystem as strategic innovation partner, bringing connected lighting innovation to clubs, venues, and fans worldwide – both at home and in the stadium.
• The partnership combines Signify's global leadership in connected lighting with NXTPLAY's growing investment ecosystem to create a new generation of sports and entertainment experiences.

Eindhoven, the Netherlands – Signify (Euronext: LIGHT), the world leader in lighting, today announced a strategic partnership with NXTPLAY Capital, the investment platform focused on accelerating growth across sports, media, and technology. As Official Lighting and Innovation Partner, Signify joins the NXTPLAY ecosystem to help shape the next generation of sports and entertainment experiences while unlocking operational and energy-efficiency gains for clubs as well as enhancing performance and well-being for athletes.  

Together, Signify and NXTPLAY Capital will deploy innovative lighting solutions across NXTPLAY's sports and entertainment assets, transforming venues into immersive destinations that deliver greater value for clubs, supporters, and brands alike. Beyond lighting infrastructure, the collaboration will elevate connected fan experiences powered by Philips Hue, a Signify brand, enabling immersive sports entertainment through dynamic, synchronized lighting that extends the excitement of matchday beyond the stadium and into fans' homes. By syncing lights with live broadcasts, Philips Hue allows supporters to experience every action, celebration and key moment in a more engaging and immersive way.

At the same time, Signify's innovations will support improved athlete performance, well-being and recovery through an advanced smart lighting ecosystem in training and recovery environments. Intelligent lighting solutions such as Philips Hue can be tailored to support natural circadian rhythms by adjusting light intensity and color temperature throughout the day, helping create the right conditions for focus, training, recovery, and rest. Combined with energy-efficient, connected LED lighting systems, the partnership will also enable clubs to reduce energy consumption, lower operating costs, and accelerate their sustainability ambitions.

By combining Signify's decades of leadership in innovative lighting solutions with NXTPLAY's international sports platform and ecosystem reach, the partnership creates opportunities that go far beyond the surface. Together, the companies will develop new commercial propositions and experiences that help build the future of sport and entertainment. This includes exclusive product drops and limited-edition collections inspired by clubs, athletes, and iconic moments across the NXTPLAY ecosystem, championing innovative entertainment experiences that extend beyond the stadium and into the home.

• As a proud Official Lighting Partner of the Mercedes-AMG PETRONAS Formula One Team and the Royal Belgian Football Association (RBFA), Signify illustrates how lighting can elevate both elite performance and fan engagement - from supporting athletes and teams with intelligent, human-centric lighting that enhances well-being and performance, to creating immersive matchday experiences that bring fans closer to the action at home with Philips Hue.
• Signify’s lighting, Philips ArenaVision Gen3.5 lighting, is approved for supporting venues worldwide aiming to meet International Basketball Federation (FIBA) quality standards of Stadium Lighting, to deliver consistent, broadcastready environments.
• Since of 2025, Signify is a FIFA Preferred provider for Floodlights.