John Smith
Business Leader for Philips Hue at Signify
A future-ready foundation with the new Hue Bridge Pro
The new Hue Bridge Pro lays the foundation for the next era of smart lighting control. The sleek, all-black centerpiece of the Hue ecosystem is a powerful evolution of the current Philips Hue Bridge and sets new standards for performance, capacity, and speed. With support for up to 150 lights and 50 accessories, it powers even the most ambitious Hue homes from a single Bridge – making smart lighting simpler, faster, and more future-ready.
Built with a processor five times more powerful and a memory 15 times larger than the Philips Hue Bridge, the Hue Bridge Pro allows users to store over 500 custom lighting scenes and enjoy faster response times across the system. It’s powered by the new Hue Chip Pro and enables cutting-edge capabilities like Hue Motion AwareTM – an advanced smart feature that transforms Philips Hue lights into motion sensors which turn on the lights when motion is detected.
Upgrading is easy: users can transfer all the settings of a current Philips Hue bridge with just a few clicks. Support for combining multiple Bridges into a single Bridge Pro will come before the end of the year.
Philips Hue Essential offers an even more accessible entry to the Hue system
As the market leader in smart lighting, Philips Hue is known for premium quality, seamless integration, and intuitive control. With the new Philips Hue Essential range, that same trusted experience is now available at a more accessible price point. Essential products run on the same software and connectivity as the main Philips Hue line — ensuring reliability and compatibility across the ecosystem — but with simplified lighting performance, making it a more affordable way to start your Philips Hue journey.
The range includes A19 and BR30 bulbs, GU10 spotlights, and versatile strip lights that offer a wide spectrum of white and color tones to create the right ambiance in any space. Fully compatible with the Hue ecosystem, they work instantly with Bluetooth and unlock even more features when paired with a Hue Bridge. Whether starting small or building toward a whole-home setup, Philips Hue Essential makes it easier than ever to enjoy the benefits of smart lighting.
Realize any setup with the brand-new range of strip lights
Strip lights are one of the most creative ways to transform a space – and Philips Hue is revamping this category with a brand-new range of indoor and outdoor LED strips. With enhanced brightness and flexibility, the updated lineup includes models that serve both decorative and functional roles. The main strip light highlight is the Philips Hue OmniGlow, our first perfectly spot-free strip based on CSP (chip-scale-packaging) technology, delivering a smooth, premium light effect for any application.
Customization is simple, with options to extend or shorten depending on the product, making it easy to create the perfect setup — from accentuating architectural details to creating impressive ambiances indoors and outdoors.
The popular Festavia range expands with two new outdoor products
The Philips Hue Festavia permanent string lights are made to stay in place all year long – mounted along facades or rooflines – to create a decor matching your mood or any celebration with ease. The Philips Hue Festavia globe string lights complement this with elegant bulbs in a lightguide-style design, adding a decorative sparkle to balconies, pergolas, or patios. Both options are IP65 rated for year-round durability, helping users create different vibes for every festivity or moment – without needing to take them down.
The Hue Secure video doorbell helps improve home security
With Hue Secure, lighting meets peace of mind. The new Secure video doorbell is a key upgrade that helps users keep an eye on their front door, sending push notifications - or turn lights on automatically - when motion is detected or someone rings the bell. Thanks to a wide-angle lens and two-way talk, users can see who’s there and communicate with them from anywhere.
The new Hue Smart Chime complements the system by providing sound alerts when the doorbell rings. Simply plug it in and stay informed – no matter where you are in your home.
New software updates are also enhancing Secure features:
Sonos Voice Control and Philips Hue: Sound, voice, and light in perfect sync
Philips Hue is expanding its entertainment experience with a new integration: Sonos Voice Control™. Designed for seamless listening, Sonos Voice Control now extends its intuitive commands to Philips Hue lighting—allowing users to switch lights on or off, dim or brighten, and activate scenes with their voice. Built to make voice control faster and easier than ever, with data staying private on the speaker itself, Sonos Voice Control makes it just as effortless to transform lighting as it is to control music. By uniting sound, voice, and light, the partnership creates rich, connected experiences across the home.
The rise of AI-driven experiences
Hue’s AI-powered capabilities continue to evolve. Following the early-2025 debut of its generative AI assistant, the feature is now live in most markets. The assistant uses contextual understanding to suggest or create lighting scenes based on a user’s mood, style, or occasion – unlocking lighting that feels more responsive than ever before.
Support for creating automations via the AI assistant will launch shortly, allowing users to set up smart, effortless routines. In addition, the Hue Sync PC app will introduce a new syncing mode that leverages AI to extract the most relevant events on screen, creating an even more immersive and dynamic entertainment experience.
Availability dates
Hue Bridge Pro
Philips Hue essential range
Philips Hue Essential A19
Philips Hue Essential BR30
Philips Hue Essential GU10
Philips Hue Essential strip light
Philips Hue Essential flex strip light
Philips Hue Essential starter kits A19
Philips Hue Essential starter kits GU10
Philips Hue A19 bulb
Philips Hue strip lights
Philips Hue OmniGlow strip light
Philips Hue Flux strip light
Philips Hue Flux ultra bright strip light
Philips Hue Flux outdoor strip light
Philips Hue neon outdoor strip light
Festavia permanent string lights
Festavia globe string lights
Hue Secure video doorbell
Hue Secure smart chime
Hue Secure 2K wired camera
Black version:
White version:
Hue Secure 2K wired camera with desktop stand
Black version:
White version:
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We unlock the extraordinary potential of light for brighter lives and a better world. Our advanced products, systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We feature in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating, placing in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on LinkedIn, Instagram and X. Information for investors is located on the Investor Relations page.
Signify global brands include: Philips, Philips Hue, WiZ, Interact, ColorKinetics, Dynalite, Telensa, Signify myCreation, Signify BrightSites, NatureConnect, Trulifi.
September 15, 2025
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