Far more than intelligent lighting: Philips Hue reimagines smart home
 

September 4, 2025 

Far more than intelligent lighting: Philips Hue reimagines the smart home

 

  • The Hue Bridge Pro sets new standards for performance, capacity, speed and how users control their smart home
  • The Philips Hue Essential range is the perfect starting point for newcomers looking to explore the world of Hue

 

Eindhoven, Netherlands Under the campaign “Reimagine Your Home,” Signify (Euronext: LIGHT), the world leader in lighting, presents a major update to the Philips Hue line-up. Alongside the new Hue Bridge Pro, a redesigned range of LED strip lights, and an entry-level product line, more innovations and software updates are on the way. They will make smart living even more accessible and immersive.

 

With these launches, we are opening a new chapter for Philips Hue. Smart lighting sits at the heart of what we do, but our vision for the smart home goes further: with offerings that cover security, entertainment and wellbeing, increasingly tapping into the potential of artificial intelligence. Our goal is to make our users’ lives more intuitive, personalized, and connected - and to reimagine home itself.”

 

John Smith
Business Leader for Philips Hue at Signify 

A future-ready foundation with the new Hue Bridge Pro

The new Hue Bridge Pro lays the foundation for the next era of smart lighting control. The sleek, all-black centerpiece of the Hue ecosystem is a powerful evolution of the current Philips Hue Bridge and sets new standards for performance, capacity, and speed. With support for up to 150 lights and 50 accessories, it powers even the most ambitious Hue homes from a single Bridge – making smart lighting simpler, faster, and more future-ready.

 

Built with a processor five times more powerful and a memory 15 times larger than the Philips Hue Bridge, the Hue Bridge Pro allows users to store over 500 custom lighting scenes and enjoy faster response times across the system. It’s powered by the new Hue Chip Pro and enables cutting-edge capabilities like Hue Motion AwareTM – an advanced smart feature that transforms Philips Hue lights into motion sensors which turn on the lights when motion is detected.

 

Upgrading is easy: users can transfer all the settings of a current Philips Hue bridge with just a few clicks. Support for combining multiple Bridges into a single Bridge Pro will come before the end of the year.

 

Philips Hue Essential offers an even more accessible entry to the Hue system

As the market leader in smart lighting, Philips Hue is known for premium quality, seamless integration, and intuitive control. With the new Philips Hue Essential range, that same trusted experience is now available at a more accessible price point. Essential products run on the same software and connectivity as the main Philips Hue line — ensuring reliability and compatibility across the ecosystem — but with simplified lighting performance, making it a more affordable way to start your Philips Hue journey.

 

The range includes A19 and BR30 bulbs, GU10 spotlights, and versatile strip lights that offer a wide spectrum of white and color tones to create the right ambiance in any space. Fully compatible with the Hue ecosystem, they work instantly with Bluetooth and unlock even more features when paired with a Hue Bridge. Whether starting small or building toward a whole-home setup, Philips Hue Essential makes it easier than ever to enjoy the benefits of smart lighting.

 

Realize any setup with the brand-new range of strip lights

Strip lights are one of the most creative ways to transform a space – and Philips Hue is revamping this category with a brand-new range of indoor and outdoor LED strips. With enhanced brightness and flexibility, the updated lineup includes models that serve both decorative and functional roles. The main strip light highlight is the Philips Hue OmniGlow, our first perfectly spot-free strip based on CSP (chip-scale-packaging) technology, delivering a smooth, premium light effect for any application.

 

Customization is simple, with options to extend or shorten depending on the product, making it easy to create the perfect setup — from accentuating architectural details to creating impressive ambiances indoors and outdoors.

 

The popular Festavia range expands with two new outdoor products

The Philips Hue Festavia permanent string lights are made to stay in place all year long – mounted along facades or rooflines – to create a decor matching your mood or any celebration with ease. The Philips Hue Festavia globe string lights complement this with elegant bulbs in a lightguide-style design, adding a decorative sparkle to balconies, pergolas, or patios. Both options are IP65 rated for year-round durability, helping users create different vibes for every festivity or moment – without needing to take them down.

 

The Hue Secure video doorbell helps improve home security

With Hue Secure, lighting meets peace of mind. The new Secure video doorbell is a key upgrade that helps users keep an eye on their front door, sending push notifications - or turn lights on automatically - when motion is detected or someone rings the bell. Thanks to a wide-angle lens and two-way talk, users can see who’s there and communicate with them from anywhere.

 

The new Hue Smart Chime complements the system by providing sound alerts when the doorbell rings. Simply plug it in and stay informed – no matter where you are in your home.

 

New software updates are also enhancing Secure features:
 

  • 24-hour video history now free later this year – Previously part of the Secure subscription, this feature is now available to all Hue Secure camera and doorbell users at no cost
  • Cameras can now recognize smoke alarm signals and respond with emergency light alerts
  • In 2026, AI-powered facial recognition will reduce false alerts and personalize user responses

 

Sonos Voice Control and Philips Hue: Sound, voice, and light in perfect sync

Philips Hue is expanding its entertainment experience with a new integration: Sonos Voice Control™. Designed for seamless listening, Sonos Voice Control now extends its intuitive commands to Philips Hue lighting—allowing users to switch lights on or off, dim or brighten, and activate scenes with their voice. Built to make voice control faster and easier than ever, with data staying private on the speaker itself, Sonos Voice Control makes it just as effortless to transform lighting as it is to control music. By uniting sound, voice, and light, the partnership creates rich, connected experiences across the home.

 

The rise of AI-driven experiences

Hue’s AI-powered capabilities continue to evolve. Following the early-2025 debut of its generative AI assistant, the feature is now live in most markets. The assistant uses contextual understanding to suggest or create lighting scenes based on a user’s mood, style, or occasion – unlocking lighting that feels more responsive than ever before.

 

Support for creating automations via the AI assistant will launch shortly, allowing users to set up smart, effortless routines. In addition, the Hue Sync PC app will introduce a new syncing mode that leverages AI to extract the most relevant events on screen, creating an even more immersive and dynamic entertainment experience.

Availability dates

 

Hue Bridge Pro

 

  • Europe: September 2025 (EU 89,99)
  • North America: September 2025 (USD 98,99)

 

Philips Hue essential range

 

Philips Hue Essential A19
 

  • Europe: September 2025 (EU 24,99 – EU 59,99, 1P/2P/3P/4P)
  • North America: September 2025 (USD 24,99 – USD 59,99, 1P/2P/3P/4P)

 

Philips Hue Essential BR30
 

  • North America: September 2025 (USD 24,99 – USD 39,99, 1P/2P)

 

Philips Hue Essential GU10
 

  • Europe: September 2025 (EU 24,99 – EU 59,99, 1P/2P/3P/4P)

 

Philips Hue Essential strip light
 

  • Europe & UK: December 2025 (EU 59,99 – 5M, EU 99,99 - 10M)
  • North America: December 2025 (USD 59,99 – 5M)
  • Australia & New Zealand: December 2025 (AUD 59,99 – 5M, AUD 99,99 - 10M)

 

Philips Hue Essential flex strip light
 

  • Europe & UK: December 2025 (EU 99,99 – 5M; EU 169,99 – 10M)
  • Australia & New Zealand: December 2025 (AUD 99,99)

 

Philips Hue Essential starter kits A19
 

  • Europe & UK: September 2025

    • Starter kit Essential E27 2 pieces + switch + Hue Bridge V2 (EU 89,99)
    • Starter kit Essential E27 2 pieces + Hue Bridge V2 (EU 79,99)
    • Starter kit Essential E27 3 pieces + Hue Bridge V2 (EU 89,99)
    • Starter kit Essential E27 4 pieces + Hue Bridge V2 (EU 99,99)

 

  • North America: September 2025

    • Starter kit Essential E27 2 pieces + Hue Bridge V2 (USD 79,99)
    • Starter kit Essential E27 4 pieces + Hue Bridge V2 (USD 99,99)

 

Philips Hue Essential starter kits GU10
 

  • Europe & UK: September 2025

    • Starter kit Essential GU10 3 pieces + Smart Button + Hue Bridge V2 (EU 99,99)
    • Starter kit Essential GU10 3 pieces + Dimmer Switch + Hue Bridge V2 (EU 99,99)
    • Starter kit Essential GU10 § pieces + Hue Bridge V2 (EU 89,99)

 

Philips Hue A19 bulb

  • Europe & UK:  September 2025

    • Philips Hue White Ambiance E27 60W (EU 34,99)
    • Philips Hue White Ambiance E27 100 W (EU 54,99)
    • Philips Hue White Ambiance E27 75W (EU 39,99)

    • Philips Hue White And Color Ambiance E27 60W (EU 59,99)
    • Philips Hue White And Color Ambiance E27 100W (EU 79,99)
    • Philips Hue White And Color Ambiance E27 75W (EU 64,99)

    • Philips Hue White E27 60W (EU 15,99)
    • Philips Hue White E27 100W (EU 27,99)
    • Philips Hue White E27 75W (EU 21,99)

 

  • North America: September 2025

    • Philips Hue White Ambiance A19 60W 2P (USD 48,99)
    • Philips Hue White Ambiance A19 75W 2P (USD 54,99)

    • Philips Hue White And Color Ambiance A19 60W (USD 54,99 – USD 197.99 1P/2P/3P/4P)
    • Philips Hue White And Color Ambiance A19 75W (USD 59,99 – 109.99 1P/2P)
    • Philips Hue White And Color Ambiance A19 100W (USD 70,99)

    • Philips Hue White A19 60W (USD 29,99 – USD 54,99 2P/4P)
    • Philips Hue White A19 75W 2P (USD 33,99)
    • Philips Hue White A19 100W (USD 23,99)

 

Philips Hue strip lights

 

Philips Hue OmniGlow strip light
 

  • Europe & UK: November 2025 (EU 139,99 – 3M; EU 199,99 – 5M; EU 349,99 – 10M)
  • North America: November 2025 (USD 139,99 – 3M; USD 199,99 – 5M; USD 349,99 – 10M)
  • Australia & New Zealand: (AUD 139,99 – 3M; AUD 199,99 – 5M)

 

Philips Hue Flux strip light
 

  • Europe: October 2025 (EU 69,99 – 3M; EU 84,99 – 4M; EU 99,99 – 5M; EU 119,99 – 6M; EU 189,99 – 10M)
  • North America: March 2026 (USD 69,99 – 3M; USD 99,99 – 5M; USD 189,99 – 10M)
  • UK: November 2025
  • Australia & New Zealand: October 2025 (AUD 69,99 – 3M; AUD 99,99 – 5M; AUD 189,99 – 10M)

 

Philips Hue Flux ultra bright strip light
 

  • Europe: October 2025 (EU 99,99 – 3M; EU 149,99 – 5M; EU 249,99 – 10M)
  • North America: March 2026
  • UK: November 2025
  • Australia & New Zealand: October 2025 (AUD 99,99 – 3M; AUD 149,99 – 5M)

 

Philips Hue Flux outdoor strip light

 

  • Europe: October 2025 (EU 149,99 – 5M; EU 169,99 – 6M; EU 249,99 – 10M)
  • North America: March 2026
  • UK: November 2025
  • ANZ: October 2025

 

Philips Hue neon outdoor strip light
 

  • Europe: October 2025 (EU 139,99 – 3M; EU 199,99 – 5M; EU 349,99 – 10M)
  • North America: March 2026
  • UK: November 2025
  • ANZ: October 2025 (AUD 149,99 – 5M; AUD 169,99 – 6M; AUD 249,99 – 10M)

 

Festavia permanent string lights

  • Europe: December 2025 (EU 299,99 – 18M; EU 119,99 – 9M)
  • North America: September 2025 (USD 399,99 – 27M; USD 599,99 – 45M)

 

Festavia globe string lights

  • Europe
    • September 2025 (EU 159,99 – 7M)
    • November 2025 (EU 219,99 – 14M; EU 289,99 – 21M)

 

  • North America: September 2025
    • September 2025 (USD 175,99 – 7M – USD 219,99 – 14M)
    • December 2025 (USD 289,99 – 28M)

 

  • Australia, New Zealand, Korea, Japan: September 2025

 

Hue Secure video doorbell

  • Europe: October 2025 (EU 169,99)
  • North America: October 2025 (USA 169,99)

 

Hue Secure smart chime

  • Europe: October 2025 (EU 59,99)
  • North America: October 2025 (USD 59,99)

 

Hue Secure 2K wired camera

 

Black version:

  • Europe: October 2025 (EU 179,99)

 

White version:

  • Europe: October 2025 (EU 179,99)

 

Hue Secure 2K wired camera with desktop stand

 

Black version:

  • Europe: November 2025 (EU 199,99)

 

White version:

  • Europe: October 2025 (EU 199,99)

Read other press releases on Philips Hue here:
 

About Signify

 

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We unlock the extraordinary potential of light for brighter lives and a better world. Our advanced products, systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We feature in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating, placing in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on LinkedIn, Instagram and X. Information for investors is located on the Investor Relations page.
 

Signify global brands include: Philips, Philips Hue, WiZ, Interact, ColorKinetics, Dynalite, Telensa, Signify myCreation, Signify BrightSites, NatureConnect, Trulifi.

Meydan Bridge

More press releases

  • Signify lights the way for Mercedes-AMG's record-breaking EV drive

    August 28, 2025

    Signify lights the way for Mercedes-AMG's record-breaking EV drive

  • Signify's second quarter results 2025

    July 25, 2025

    Signify's second quarter results 2025

  • FIFA Quality Programme announces Signify as a FIFA Preferred Provider for Floodlights

    July 22, 2025

    FIFA Quality Programme announces Signify as a FIFA Preferred Provider for Floodlights