Immersive entertainment and a new AI assistant from Philips Hue
June 17, 2025
Philips Hue introduces the Play wall washer for immersive entertainment lighting, and scales up Hue AI power assistant
- Philips Hue introduces the immersive Play wall washer: design-forward, dynamic, and game-changing
- Philips Hue’s new AI assistant is live: Available now in the Netherlands, Belgium, and Luxembourg, UK in July, globally by end of August
Eindhoven, the Netherlands – Signify (Euronext: LIGHT), the global leader in smart lighting, introduces adaptive, intelligent new features for Philips Hue that represent the next evolution in how users experience, shape, and interact with light at home.
The Philips Hue Play wall washer makes entertainment lighting more immersive and design-forward than ever, while a new generative AI assistant gives users the power to create deeply personalized lighting that reflects their ever-changing moods, styles, and moments.
Philips Hue Play wall washer impresses with the light on or off
Today, Philips Hue introduces Play wall washer, an immersive wall washer that uses exclusive ColorCast projection technology to deliver vibrant, wide-angle gradients and lighting effects. Its elegant, compact aluminum form is designed to impress even when the light is off.
When syncing to games, movies, or music, the Play wall washer reacts in real time with rich full-color gradients and stunning effects. Hue's dynamic entertainment algorithm enhances realism and spatial immersion, while users can change the projection area by positioning the device closer or further from the wall. When not syncing, Play wall washer transitions seamlessly to premium ambient light, blending beautiful color with a modern look.
With its premium matte aluminum design and transparent projection window, Play wall washer is a cut above typical plastic entertainment lighting devices. More like a piece of beautifully designed furniture than a tech gadget, Play wall washer is truly lighting designed to be seen.
Philips Hue’s Play wall washer offers easy setup and control through the Hue ecosystem. Users can personalize features such as intensity, speed, brightness, and positioning. An intuitive 3D drag-and-drop feature in the Hue app enables precise customization of light positioning and direction. Hue Play wall washer works seamlessly with the Hue HDMI Sync box, TV and PC Sync apps, all Hue accessories, and voice assistants such as Amazon Alexa, Google Assistant, and Apple HomeKit.
Play wall washer will be available in June 2025 in the EU, UK, USA, and Canada, and in September in Japan, Korea, China, Australia, and New Zealand ($219.99 / €199.00 each; $384.99 / €349.00 for a two-pack).
The Hue Play Wall Washer is a bold step toward our vision of lighting as a cornerstone of immersive entertainment. Its sleek design and powerful light projection transform everyday spaces into dynamic, content-driven experiences.”
John Smith
Business Leader for Philips Hue at Signify
Watch the video to discover everything about the new Philips Hue Play wall washer – and see it in action.
Ready to transform your space?
Visit the Philips Hue Play wall washer page to learn more and purchase.
Hue’s first generative AI assistant now live in the Netherlands, Belgium, and Luxembourg
At the beginning of 2025, Philips Hue announced its first generative AI assistant. The AI assistant is now officially live in the Netherlands, Belgium, and Luxembourg.
The assistant understands context to bring AI-powered lighting to life. Users simply type or speak their mood, style, or occasion, and the assistant instantly recommends an existing scene or generates a new one if there’s no good match or the user requests it.
This marks a new era in smart lighting. Our AI assistant is just the beginning of a smarter, more intuitive home experience.”
John Smith
Business Leader for Philips Hue at Signify
The assistant is currently available exclusively in the Netherlands, Belgium, and Luxembourg when the language in the Hue app is set to English. The rollout will continue with the UK in July. Global availability is for the end of August. New features coming later this year include creating schedules and automations, and in-app support via a chatbot.
Country availability
Play wall washer white:
- June 2025: EU/UK, USA, Canada
- September 2025: Japan, Korea
Play wall washer white 2-pack:
- June 2025: EU/UK, USA, Canada
- September 2025: China
Play wall washer black:
- June 2025: EU/UK, USA, Canada
- September 2025: China, Japan, Korea, Australia, New-Zealand
Play wall washer black 2-pack:
- June 2025: EU/UK, USA, Canada
- September 2025: China, Australia, New-Zealand
Pricing
EU
- Single pack black/white: EUR 199,99
- 2-pack black/white: EUR 349,99
US
- Single pack black/white: USD 219,99
- 2-pack black/white: USD 384,99
For further information, please contact:
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About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We unlock the extraordinary potential of light for brighter lives and a better world. Our advanced products, systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We feature in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating, placing in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on LinkedIn, Instagram and X. Information for investors is located on the Investor Relations page.
Signify global brands include: Philips, Philips Hue, WiZ, Interact, ColorKinetics, Dynalite, Telensa, Signify myCreation, Signify BrightSites, NatureConnect, Trulifi.
