- Signify (formerly Philips Lighting) creates virtual worlds for customers, letting them sample different lighting designs
- New Philips Fashion Lighting VR app lets customers change lighting effects to make clothing look even more appealing
Eindhoven, The Netherlands – How do you visualize the right light for your store or city before you buy? Signify (Euronext: LIGHT), the world leader in lighting, is helping its customers do just this with the help of apps that provide an experience, showcasing the possibilities for lighting using virtual reality (VR). Now customers can step into a virtual world to visualize how lighting can transform their fashion store or city street.