Lighting luxury on the move 
 

Lighting luxury on the move

 

August 22, 2025

 

Signify’s lighting illuminates a premium VIP experience for the Mercedes AMG-PETRONAS F1 Team

Time for businesses to see the light  

 

Every season, the Mercedes-AMG PETRONAS F1 Team manages the enormous logistical task of coordinating people, machines, and equipment across continents from one race weekend to the next. And it’s not just the drivers and their precision-engineered cars that undertake this demanding schedule. At each stop, VIP guests are welcomed at the Silver Arrows Lounge, a luxurious hospitality space designed to deliver comfort, style, and an unforgettable weekend at the heart of the action.


Creating this premium experience in temporary venues is no small task. Lighting plays a central role in shaping how guests perceive the venue. As the Official Lighting partner of Mercedes-AMG PETRONAS F1 Team, Signify has worked closely with the team on lighting solutions that create a finely tuned ambience in different areas of the venue and bring a wow factor to delight visitors at the track. Starting with this year’s Spanish Grand Prix, Signify’s lighting will shine on every Silver Arrows Lounge worldwide.

 

A traveling sensation  

Signify’s NatureConnect office
The concept for the mobile hospitality space was led by Sam O’Brien, Head of Design at Mercedes-AMG PETRONAS F1 Team.

From the outset, we were clear that we wanted to create a space that not only meets but exceeds the expectations of a traditional hospitality space. The space is curated to offer more than just comfort – it’s about creating experiences that can only be found with the Mercedes-AMG PETRONAS F1 Team.”  

A key factor is modularity and the ability to multitask. Each venue comes with its own unique challenges, from structural elements like support columns and fire curtains to fluctuating guest numbers. Signify’s premium Modular brand was the ideal match: high end, design forward, and fully adaptable. Its flexible fixtures allow the design team to create arrangements that enhance the premium ambience of the space while shaping an optimized experience that is uniquely tailored to each venue. These products are packaged into four global kits that can be reused at races within each region.

Lighting with purpose

Signify’s NatureConnect office
Each area of the Silver Arrows Lounge has a distinct purpose. Lighting is tailored to enhance function, mood, and design intent as guests move through and interact with the space.

We set ourselves an ambitious brief- delivering a differentiated experience for all guest groups, while maintaining a cohesive and balanced atmosphere,” explains Sam. “This required a careful orchestration of layout, lighting, materials, and technology to ensure that every guest enjoys a unique experience without missing out on anything.”  

Reception: a warm welcome

 

Visitors are greeted with welcominglighting as they enter the space. Fixtures include Placebo Glass ball pendants, recessed Gamin track lights, and sleek Trapz wall lights from Signify’s premium Modular brand for a sophisticated first impression.

Bar and buffet: highlighting taste  

 

At the Bar and catering area, a layered lighting scheme energizes the space. Modular Placebo Glass ball pendants with Douli shades pair with Minude spotlights and Placebo Glass ball (up & down) pendants emphasize the dining and refreshment options while complementing the lush greenery that brightens the space.

Dining area: elegant intimacy

 

In the Dining area, each table is illuminated with a suspended Placebo pendant with a bronze Beanie shade, creating a special, intimate atmosphere where guests can enjoy a fine meal in style.

Banquet tables: sustainable innovation

 

Above the Banquet tables, Jewels One pendants from Signify myCreation add a touch of artistry. These 3D-printed luminaires blend innovation and elegance using sustainable materials.

The guest experience comes first,” says Sam. “Lighting is an essential component in how we elevate the experience to align with the Mercedes-Benz brand – sophisticated, innovative, and guest-centric.”  

Featuring:

Sam O’Brien

Head of Design, Mercedes-AMG PETRONAS F1 Team

For further information, please contact:

Signify Corporate Communications
Email: communications@signify.com

About Signify

 

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

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