The Future Tech Awards honors Signify’s David Oldenburger

    February 06, 2020

    User Experience Lead at Philips Hue has been announced as a winner of the Future Tech Awards during CES 2020 in Las Vegas


    As legendary Hollywood graphic designer Saul Bass once said, “Design is thinking made visual”. For Bass the process of visualizing thinking resulted in iconic movie posters and title sequences, including GoodFellas, Psycho and The Shining.

    For Signify’s David Oldenburger, UX Lead for Philips Hue, the design process results in smart lighting products that transform the home. Actually, we should say “award-winning design process”, as David received a prestigious Bulldog at the Future Tech Awards in the category Future 50.

    The awards, presented annually at CES in Las Vegas, recognize outstanding achievement in tech and design.

    This win is recognition of the whole Design team, and the impact we’ve had on the Hue ecosystem"

    Floorian Tasche

    More about the Future 50

    The Future 50 is the one and only awards of its kind and ranks the most influential individuals in the industry. Nomination is open to everyone including:


    • CEOs and Executive Leadership
    • Young Professionals (under 30 years old)
    • Content Creators
    • PR & Communications
    • Marketing & Advertising
    • Product managers, designers and engineers


    The bulldog symbolizes the importance of tenacity and consistency, especially when it comes to reinventing and moving away from the ordinary. And for the team, it’s design with a purpose, “The Hue user experience is best-in-class, which demonstrates our whole company’s focus on the end customer.”


    This is a strong recognition of the impact of Design on Hue, and therefore at Signify!”

    This commitment to innovation and experience, via design, is something that isn’t just limited to the designers, as Pierre-Yves Panis, Chief Design Officer at Signify, says “This award is a strong recognition of the impact of design not just on Hue, but on Signify as a whole!”
    You can find the complete list of the Future 50 winners on the official website of Future Technology Awards.

    About the author:

    Darko Monzio Compagnoni

    Darko Monzio Compagnoni


    Global Integrated Communications

    For further information, please contact:

    Head of Corporate Content, Signify
    Neil Pattie
    Tel: + 31 6 15 08 48 17

    About Signify


    Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

    Meydan Bridge

    More blogs

    • Diversity brings in massive insights and more solutions

      March 27, 2024

      Diversity brings in massive insights and more solutions

    • Signify ensures all voices are heard

      July 15, 2022

      Signify ensures all voices are heard

    • Signify's commitment to sustainability resonates with my goals

      July 16, 2022

      Signify's commitment to sustainability resonates with my goals