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    Interact Retail leads store lighting into the future

     

    February 26, 2020

     

    Lighting technology makes the retail experience better than ever

     

    Today’s retail sector is more challenging – and more exciting – than ever before. As technology fuels customer demands and changes shopper behavior, a new generation of strategies and tools are emerging to make the retail experience more personalized, more immersive, and more satisfying for consumers and brands.
     

    As the world leader in lighting, Signify is at the forefront of the movement to drive retail lighting into the future. As such, we recently announced the launch of Interact Retail multisite management.
     

    Interact Retail a cloud-based, connected lighting system that allows retail businesses to centralize their lighting management and reduce operational costs. Leading UK retailer Marks & Spencer is piloting the system, discovering its potential to reduce operational expenses and meet sustainability targets. Read more in our newsroom.
     

    From multisite stores to food and drink specialists to one-off fashion destinations, Interact Retail can help retailers enhance the visual appeal of products and create an inviting ambience.
     

    We’ve rounded up some of our favorite stories that highlight the many ways that lighting technology can transform the shopping experience.

    Interact store lighting

    The evolution of retail is driven by innovation


    Millennial shoppers aren’t content to browse and find what they need: they demand continual surprise and novelty on each store visit. From location-enabled smartphone apps that pinpoint products in-store to dynamic window displays that induce passers-by to step inside, lighting innovation can bring freshness, playfulness and practicality to the retail journey.

     

    Read the full article here

    Grocery shopping store lighting

    The rise of the health-conscious shopper


    Fresh fruit and vegetables are more important than ever to today’s health-conscious consumer. Managing the lighting conditions under which fresh produce is grown, transported and displayed has a remarkable impact on our perceptions of the food we see in store. Not only that, the right light conditions can help retailers cut down on plastic packaging and reduce food waste by keeping fruit and vegetables fresh and appealing longer.

     

    Read the full article here

    Interact analytics lighting

    Emotion triggered by lighting


    The ambiance and the visual impact of a store has a profound effect on how we perceive it, and the brand it represents. Under the right lighting conditions, whites become crisper, colors pop, and denim becomes more distinctive. Lighting can also affect our sense of belonging, making a crucial difference to our perception of retail spaces.

     

    Read the full article here

    Vegatable lighting Interact retail

    About the author:

    Anne Macfarlane

    Annie Macfarlane

    For further information, please contact:

    Signify Global Integrated Communications
    Neil Pattie
    Tel: + 31 6 15 08 48 17
    Email: neil.pattie@signify.com

    About Signify

     

    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2019 sales of EUR 6.2 billion, we have approximately 32,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for three years in a row. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

    Street Lighting-Smart-iot

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