Immersive lighting elevates the race day experience at Silverstone

 

August 23, 2024

 

The British Grand Prix at Silverstone marked the inaugural race weekend for Signify in our partnership with the Mercedes-AMG PETRONAS Formula 1 (F1) Team

Silverstone was also the first opportunity for us to integrate our products into the action at track. As the official lighting partner for Mercedes-AMG PETRONAS F1 Team, we support the team’s vision to become one of the world's most sustainable sports teams.

 

Driven by responsible innovation, our partnership will see Signify lighting solutions help advance the team's sustainability goals, enhance the well-being and performance of drivers and team members, and elevate fan experiences trackside and at home.

 

By integrating our premium lighting technologies, we were able to elevate the experience of the team and the guests, ensuring that every moment spent at the Club was as memorable as the thrilling nature of F1 racing.

Making sustainable lighting design more approachable through 3D printing

Pergola with turquoise breakfast bar and overhead lighting
Philips MyCreation 3D-printed fittings over the bar and pergola
Throughout the event, Signify lighting solutions played a significant role in enhancing the overall atmosphere of the Silverstone Club. Our premium Philips MyCreation 3D-printed fittings were placed throughout the Club, including the bar and the pergola, creating a dynamic and engaging environment.
Sleek, minimalist Cords, a MyCreation product, were customised to match the ambiance of the race, bringing the latest in resource and energy efficient design.
Warm lighting ambiance above Mercedes bar
Warm lighting ambiance above Mercedes bar - 2
Cords, a MyCreation product, enhance the ambiance over the bar
Philips MyCreation provides an intuitive online platform that allows professionals and consumers alike to customize and 3D print unique lighting fixtures, demonstrating that sustainable design can come alongside, not at the expense of, innovation.

With unique textures, colors and shapes, our 3D-printed luminaires are made from recyclable materials and designed for the circular economy. We worked closely with the Mercedes-AMG PETRONAS Formula 1 team to select luminaires to enhance the Silverstone Club.”

 

Mark Gabbitas

Head of Lighting Application at Signify UKI

Lights, camera, action: lighting that reacts to content on screen

 

Philips Hue, a sub-brand of Signify, is crafted from light, powered by performance, and works by syncing lights and audio with the action on screen. Our immersive Hue TV surround lighting brought a new dimension to the F1 simulator at the Silverstone Club for an unparallelled lighting experience.

Fans at home can elevate the race experience with TV surround lighting that enhances the entertainment journey.
Raceday experience with ambient lighting Phillips Hue TV
Hue TV emulates the race day experience on the track with responsive lighting

Architectural lighting creates an engaging atmosphere

 

Modular Placebo pendants placed above the chef's area, come in different shapes and sizes, creating a unique chandelier ideal for playing with light. The layered lighting solutions are designed to improve the guest’s hospitality experience and create a welcoming environment.

Modular is ideal for interior design professionals with renovation or new residential construction projects, as well as in hospitality, office spaces and in retail. Learn more.
Modular Placebo pendant lighting above bar and chef’s area
Modular Placebo pendants illuminate the chef's area in unique shapes and sizes

Our products and connected lighting systems bring the latest in sustainable design, while creating a statement ambiance for any occasion. We look forward to future trackside installations.”

 

Jeroen Bijsmans

Experience Design Lead at Signify

Mercedes room with modular lighting
Modular Placebo pendants light the dining table

The partnership is driven by a shared passion for technology and the desire to push the boundaries of what is possible. As the season continues, Signify lighting solutions will be placed to match and enhance each race experience while staying true to the unique nature of every F1 location.

 

Whether watching trackside or at home, our connected lighting solutions illuminate every turn, transporting fans to the heart of the action.

About the authors:

Mark Gabbitas

Mark Gabbitas


Head of Lighting Application at Signify UKI

Jeroen Bijsmans

Jeroen Bijsmans


Experience Design Lead at Signify

For further information, please contact:

For editorial enquiries:

Tom Lodge
Tel: +31 6 52525416
Email: press.lighting@signify.com

For commercial enquiries:
Contact us

About Signify

 

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

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