September 18, 2020
Signify’s CEO Market Nordics, Kenneth Gronholm, shares why he sees product quality and sustainable business practices as the future of smart home lighting
Today, many brands constantly improve and innovate existing product portfolios to ensure that products are up to date from a sustainability and technological point of view. Most brands want to futureproof their business line, contribute to a brighter world, and maintain existing customers and attract new ones.
However, we still see some businesses choosing the cheapest and fastest way to go. The tendency may be to opt for something that’s instantly available or low cost. To choose a cheaper product that may be of questionable quality and have no sustainable aspiration. We can hope that consumers themselves don’t select these options, but that’s unfortunately not always the case.