Signify currently uses over 2.5 million kilos of plastic per year. Which means there’s a lot of ground to cover to get all the way to zero!
As Robbert says, “So far, great teamwork across departments, a lot of effort, and a lot of discipline, have been what’s made the difference.”
Also, it’s not only a matter of finding non-plastic substitutes for all the packaging components. Packaging plays an important role in consumer choice and consumer experience. “Nobody buys a product for its packaging, but for the transition to be successful, the result must look great, distinguish our product from the competition, not cost too much, and provide protection during transport.”