The Green deal - a tipping point for good

    Watch the recording of this webinar to learn about the steps taken to recover from the COVID-19 crisis and achieve the long-term goal of climate neutrality by 2050 in the EU.
    The green deal
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    Presented by

    Adrian Joyce

    Adrian Joyce

    Secretary General

    European Alliance of Companies for Energy Efficiency in Buildings (EuroACE)

    Marcel Beukeboom
    Marcel Beukeboom
    Climate Envoy Kingdom of the Netherlands

    Secretary General of the European Alliance of Companies for Energy Efficiency in Buildings (EuroACE), whose members are Europe’s leading companies that provide the products, equipment and services that go together to create high energy performance in buildings.


    EuroACE monitors the work of the EU Institutions, and distils those aspects of EU policy and legislation that are of importance to the energy efficiency sector and to the establishment of the market conditions that will encourage, among other things, a significant increase in energy-related renovations to existing buildings.


    Adrian Joyce is also the Campaign Director of the Renovate Europe Campaign, which was initiated by EuroACE in 2011 in order to stop energy waste in buildings.  Its ambition is to reduce the energy demand of the building stock in the EU by 80% by 2050 as compared to 2005.


    Adrian Joyce is a professionally qualified architect who, having graduated from University College Dublin in 1984, spent 17 years in private practice (working in the UK, France, and Belgium and in his native country, Ireland) before getting involved full-time in architectural policy.


    He was, for 18 months commencing in January 2002, the Practice Director of the Royal Institute of the Architects of Ireland before moving to Brussels to join the staff at the Secretariat of the Architects’ Council of Europe where he became Director before leaving in July 2011.  He holds a part-time post teaching Construction Technology at the Catholic University of Louvain-le-Neuve, Faculty of Architecture, Architectural Engineering and Urbanism – LOCI.  He is currently Chairman of the Coalition for Energy Savings

    As Ambassador-at-large for Climate, Marcel Beukeboom is the dedicated representative of the Netherlands at international gatherings dealing with climate  change. At home he is the figurehead of national climate policy. He connects the global to the local, policy to practice, problem to solution. In short: he connects the dots.


    Marcel is an experienced, all-round diplomat. He has worked on a wide range of topics such as food security, finance, trade, multilateral affairs and development cooperation. He did so in many countries, and was posted in South Africa and the United States. Recurring themes in his work are sustainability, governance and multi-stakeholder partnerships, with a special emphasis on youth.


    Marcel Beukeboom holds a Masters title in International Relations (University of Groningen).  He followed the Practice of Trade Policy Program at Harvard’s Kennedy School of Government and completed an intra-governmental leadership program at the Netherlands School for Public Policy.


    A Dutch national newspaper ranked Marcel amongst the top 200 most influential people in 2019 and 2020, and he was recognized as a Green Leader by the sustainable business community in 2020. In 2021 his name is on the ballot for the national elections in The Netherlands.


    Marcel is married with two children. He rides his bike wherever he can.

    Key topics and learnings


    In this webinar, Adrian will talk about the impact of buildings on our economy, on the environment and on society. The building sector contributes about 10% to EU GDP, it emits about 36% of CO2 during its operational phase and we are dependent on high quality buildings for our health, wealth and well-being.

    What are the great challenges that we face due to climate change and, now, COVID-19, before referring to the high level policy responses to these challenges, which are the Paris Agreement, the EU Green Deal (with its flagships that include RENOVATE), the Next Generation EU Initiative and the Renovation Wave Strategic Communication.

    He will outline the key elements of the Renovation Way Strategy, emphasising the huge multiple benefits that can arise from its robust implementation.


    And will elicit the main problem – reliance on Member State cooperation, support and ambition, which has been the Achilles heel of EU progress over time. 
    Without their commitment to high level action, we cannot succeed in achieving our long-term goal of achieving climate neutrality by 2050.


    Marcel Beukeboom will speak about geopolitical developments on a European and global scale, tapping into his experience as a climate diplomat. De EU Green Deal is a political gamechanger, with effects far beyond EU borders. First presented at COP25, the climate summit in Madrid in 2019, it created momentum for bolder climate action across the globe, against opposing rhetoric coming from across the Atlantic. 2021 will be a defining year, comparable to 2015 and 1992. Marcel will help you interpret the signals, and point at overarching agenda’s that will affect anyone’s work.


    Climate change, loss of biodiversity, water- and resource scarcity, population growth: it all might seem too overwhelming. They are examples of the limits to growth, and our inability to contain or adapt ourselves. Responses to these developments vary from denialism to extreme alarmism. Marcel helps you to find those signals that give hope, and feed your sense of control to do something about it. In the end, so he argues, this is a positive story: we build a world that is green, clean and fair.


    After his introduction you will have a better understanding of


    • political and diplomatic developments that contribute to and/or hinder progress towards the implementation of the Paris Agreement
    • the relevance of international agreements to national policymaking and their effects on your own life and work
    • how you can be part of the transition and influence its direction.


    Learning objectives:


    • An accurate appreciation of the role of EU policy making in the drive towards climate neutrality in the EU by 2050
    • A deeper appreciation of the important role that addressing energy waste in buildings can play in helping the EU to recover from the COVID-19 crisis and get quickly onto the path to climate neutrality
    • What are the great challenges that we face due to climate change ?
    • Learn more about the impact of buildings on our economy, on the environment and on society.

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