Itai is a practicing architect and researcher focusing on designing with the human experience in mind. He is Director of Hume, a science-informed architecture and urban design practice backed by research at its Human Metrics Lab.
In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building people-centred environments that are aware and responsive using data analysis, AI, tech, and science-informed design.
Itai is the Director of The Centre for Conscious Design, a think tank focused on using design to address urban challenges facing society today and in the future. The centre publishes open-access research and organises human-centred and science-informed design events worldwide.
His design work and writing has been featured internationally and he is a regular speaker at events focused on human-centred design.