Money can't buy me love

    Watch this webinar to understand that light has the power to influence life and that it dictates human health and wellbeing however, this fact is being scarcely regarded by the manufacturing industry, whose main focus is commerce.
    Money can't buy me love

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    Presented by

    Mr Surlakar
    Mr. Kapil B. Sinai Surlakar
    Director of Design
    Light@Work Design Consultants Pvt. Ltd. India


    Mr. Surlakar has a work experience of 16 years in the area of Architectural Lighting Design Consultancy. He is a professional Member of PLDA, ALM IIID, AM IIA, ALM ISLE and a Registered Architect with COA India. He has won the following awards:


    • Professional Lighting Design Recognition Award for the Best Newcomer for the last three years globally, awarded at the PLDC Global convention 2007 at London.
    • IESNA Paul Waterbury award of Distinction for outdoor lighting 2007(International) – Akshardham Temple Complex New Delhi, awarded at St. Louis Missouri USA.
    • Winner – State design competition for Social Housing - 1998


    He has been involved in the following Lighting activities:


    • Lighting Installation at “Raum & Stadt” Messe Hanover 2004
    • Lighting Installation at “Luminale” Light Fair, Frankfurt 2004
    • “Tandoori Lights” a talk presented at world of Light series UK, Jun 2008.
    • Workshop head “Lights in Alingsas”, Sweden, Sept 2009.
    • Installation at IFJ Design Gallery, Mumbai, Sept 2009, Oct 2012.
    • Technical head and founder member of “LIGHTS IN GOA”
    • Workshop Head “ Lights in Alingsas”, Sweden. Sept. 2019
    • Workshop Head, “ Lights in Blokzijl” , Netherlands, Dec. 2019


    Key topics and learnings


    Recalling Paul McCartney passionately singing “Can’t buy me Love”; immediately redirects Mr. Surlakar's thoughts to the veracity of those sentiments in this present day. This webinar attempts to contextually explore the truth in his words. Business landscapes and strategies are changing. Today probably, money can buy Love.


    Business and money have become the primary goals and are shifting the focus from design and creativity in the profession of Architectural Lighting design. A more romantic view would be a design world free of the associated commercial encumbrances. Human greed for quick wealth and shortcuts is being exploited by the industry at large to define the course for the language of design.


    It would be naïve to assume that design practices are not a business. But is business a core value that drives design or should design define and dictate how human lives and experiences are elevated? Who drives this discourse? Do we as a design community; have a strong voice? Do we even have an Identity? Do we have the Numbers? Are we defining the agenda for the development of the design paradigm or are we being manipulated and bludgeoned towards adopted agendas by manufacturers and business houses?


    This webinar would be based on true anecdotes, personally experienced by Mr. Surlakar in his professional journey, that give an insight into how the industry works today. It will ask a few questions in order to seek a few answers that hopefully clear the air about the grey areas in the professional ethics v/s professional business debate. Am I the only one seeing grey? It will put forth some compelling arguments in support of the feelings expressed and he hopes that the gathering of Professionals help him see better light.


    Learning Objectives


    • To sensitize the design fraternity, design professionals and clients or end users about the profession of Lighting Design
    • To stir up a discussion about business ethics
    • To discuss how the industry works today and how business takes precedence over design.
    • To discuss how in the absence of proper lighting education and awareness, misinformation is used for pecuniary gains.

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