Dior Gold House in Bangkok is a landmark retail destination where luxury scenography meets intelligent lighting control. A fully connected Dynalite system with automated DALI façade and interior control gives Dior flexible scenes for events, precise presentation lighting and a seamless visitor experience from garden arrival to boutique and Café Dior.
Dior Gold House
Bangkok - Thailand
“Dior Gold House has become a unique destination in Bangkok, where every visit feels curated through light, material and atmosphere.”
Onnicha Suntharanund
Customer challenge
Dior wanted to create a temporary flagship in Bangkok that felt permanent in quality and immersive in experience. The brief called for a fully branded “Gold House” with a dynamic façade, refined interiors, Café Dior and landscape, all working as one narrative. Lighting had to be precise for product presentation yet flexible enough to support seasonal scenography, events and storytelling, with simple day-to-day operation for staff.
The solution
Automated Thailand delivered a complete Dynalite connected lighting system unifying the façade, interior and landscape. All DALI and dimming circuits were programmed into flexible control areas, allowing Infusion’s lighting concepts to be translated into precise presets and automated sequences. An astronomical clock manages day-to-night transitions, while touchscreens give Dior staff intuitive control for events, Café Dior, feature installations and landscape.
Team
Certified System Integrator: Automated
Lighting Designer: Infusion
Client / end user: Christian Dior Couture – Dior Gold House Bangkok
Façade Architecture: V2 Design Studio
Interior Design: Orbit Design Studio
Landscape Design: Landscape Tectonix Limited
Lighting Supply: KKDC, Creative Lighting Asia
Electrical Engineering: Beca
Electrical Contractor: Ritta Co., Ltd.
Project Management: Currie & Brown
Products
Dynalite lighting control system
Dynalite Network Gateway – PDEG
Dynalite DALI controllers – DDBC320-DALI + DDBC120-DALI
Dynalite multicontrollers – DDMC802 + DGTM402, DGTM104
Dynalite relay controllers – DDRC1220FR-GL
Dynalite touchscreen – PDTS
Dynalite network isolators – DDNG485
Minix-PC for remote monitoring using Dynalite System Builder (Building View)