Together with Aisle411, a leader in digital store mapping, product search and analytics, we’re realizing our vision for smarter retail by using Philips LED lighting infrastructure to act as an indoor positioning system. It allows customers who download the retailer’s app to use smartphones to access new location-based services that work with digital store mapping technology – while also collecting data on shopper habits and preferences for the retailer.
Retailers can integrate store inventory with floor plans so customers can use Philips Indoor Positioning to locate what they want and navigate to it using their smartphones. Customers can check prices and opt in to dynamic offers. And retailers can analyze the way customers and staff use the store space and, where they dwell, allowing the store to optimize product placement, restock the shelves more effectively, and improve the flow of store traffic – to improve space utilization and profitability.