The digital revolution has profoundly changed the way in which consumers relate to and communicate with brands and companies. As a result, people are expecting a richer, more interactive relationship with all the organizations that matter in their lives – including the city in which they live. But public authorities have been slow to establish such a dialog process.
If cities want to make the transition into becoming “smart cities”, digital information technology will play a key part. A new data-driven municipal communication infrastructure will help to evolve the traditional command-and-control methods of urban management into a new paradigm that connects with citizens in the form of stakeholder engagement.
In Empowering cities through connected lighting you will see how citizens are ready to share data to help improve city services. At Philips, we have extensive experience in managing data-rich lighting networks, which may well play a crucial part in these developments.