Ho Chi Minh, Vietnam. From 22nd November to 1st December 2013 at the 23 September Park, Philips Vietnam Ltd. will join Holland Village, the event organized by the Consulate General of the Kingdom of the Netherlands in Ho Chi Minh City that marks the 40th anniversary of diplomatic relations between the two countries. Accordingly, Philips will introduce its most innovative products which enable to improve life quality of all three main business sectors: Lighting, Consumer Lifestyle and Healthcare.
At this event, Philips conveys its meaningful innovations through the image of a smart house which consists 4 rooms: Living room, Bed room, Kitchen and especially Experience room.
Lighting
As one of the leading lighting companies, Philips is dedicated to create sustainable lighting solutions, to innovate energy-saving technologies and to improve city beautification. Among them, LED and OLED are two typical innovative technologies. In addition to the lighting solutions for families, at the Philips House, visitors will have the opportunity to experience interactive smart lighting devices which enable users to personalize light controled by phone application.
Consumer Lifestyle
Consumer Lifestyle owns leading brands in several categories of products within the consumer industry in Vietnam. Philips Consumer Lifestyle holds the number 1 position in both Iron and Food Preparation categories for the last 7 consecutive years according to GFK. At this event, visitor will experience Philips air fryer and soymilk maker, a meaningful innovation that matters to wife houses.
Healthcare
Philips Healthcare is known as high technology and modern healthcare solution provider through our high-technology and people-centric healthcare solutions such as CT scanning systems, Magnetic Resonance Imaging (MRI), monitoring systems. Philips also brings numbers of solutions for consumers such as Trim I ECG monitors, defibrillators for public places FRX , gynecology monitor FM20,... to this event.
"With the mission of improving people’s quality of life, Philips is continuously developing innovative technologies that matters to diversified consumers. Philips aims to increase living standards for people in urban areas so that they can easily reach out advanced healthcare system and develop a more sustainable world. Today, Philips improves the lives of over 1.7 billion people every year and our goal is to improve the lives of 3 billion people a year by 2025." said Mr. Ngo Van Huy, Philips Vietnam Country Manager.
In the framework of the Holland Village 2013, Philips also hosts the awarding ceremony for winning ideas of the "Innovation that matters to you" campaign. The Philips brand campaign underlines our commitment to deliver meaningful innovation that improves the quality of people’s lives in Asia Pacific. The campaign aims to help build sustainable and livable living and working environments, promote healthy living habits, and establishing affordable and accessible healthcare systems. It is also a great chance to reaffirm the commitment that Philips always places the consumers’ needs and aspirations at the heart of all product development strategies. Moreover, Philips is the sponsor for the "Netherlands and Vietnam - In your eyes" photo contest with the air fryer.
Holland Village is also an opportunity for Philips to introduce this new brand direction. Philips has recently introduced the new brand line “innovation and you”, which is rooted in Philips’ strong belief that innovation is only meaningful if it delivers on people’s unmet needs and desires.