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| Bandung, Indonesia - Royal Philips Electronics( NYSE: PHG, AEX: PHI) today had officially opened its first lighting home lighting store in Bandung at Istana Building Commodities Center (IBCC), an area widely known as Bandung’s go to place for consumers seeking to purchase any types of lighting products and home equipment . The Philips IBCC Bandung store is Philips’ 5th home lighting store in Indonesia, with more stores opening nationwide this year. As the market leader in the lighting industry, Philips is transforming from a manufacturer of light bulbs to an end-user and consumer oriented comprehensive lighting solution provider through introducing a wide range of new technologies, products and services that addresses both current and new uses of light. |
“With the fast growth of Indonesian economy and urbanization in recent years, more and more people hope to have a much healthier and more comfortable living space to express their own taste and personality. Philips is dedicated to the home lighting market in Indonesia through providing meaningful innovations to meet the needs of local consumers,” says Astrid Ramli, Consumer Marketing Manager, Philips Lighting Commercial, PT Philips Indonesia.
To prepare homes for the future, Philips provides LED lighting technology that allows home owners to light up their homes in multiple ways to reflect their personalities, moods and functional needs. Philips provides the latest lighting innovations that are green, sustainable and able to create an aesthetically pleasing ambiance.
| “IBCC Bandung home lighting store is not just a straight forward lighting store; rather, it is a boutique lighting gallery which was built with a concept of "Home Lighting Experience" in mind. Philips home lighting product lines are displayed to simulate real home environment. At the store, consumers are encouraged to get inspired by the thematic panels and provided with consultations on lighting solutions, and information regarding the many benefits of Philips lighting products including energy efficiency and being environmentally friendly,” explains Kurniawati Rainier, Product Manager Consumer Luminaries, PT Philips Indonesia. |
| Philips Home Lighting Store is divided into different sections, each equipped with panels designed with different themes, paying attention to details such as having toys in the children’s bedroom’s thematic panels. All sections are equipped with different types of Philips lighting, to suit lighting required for different activities in the house and to create distinct impressions for each room. |
“We highly value our consumers and are constantly doing our best to provide the ultimate home lighting solutions such as this new one-stop lighting shop at IBCC Bandung. At Philips, we want to simply enhance life with lights,” ends Astrid Ramli.
Utari Mahavira
Fleishman-Hillard
Mobile : +62-813-80577193
E-mail : Utari.Mahavira@fleishman.com
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit philips.com/plus.