Signify lights the way as Mighty Lights bookend historic Memphis riverfront

Revitalizing Memphis

The Mighty Lights on the Hernando de Soto Bridge will radically transform and enhance the Memphis waterfront by illuminating over four miles of riverside parklands. There will be expansive viewpoints ranging from Harbor Town and Greenbelt Park in the north to Tom Lee Park and Big River Trail through the Arkansas floodplains in the south.

“The Mighty Lights are giving Memphians one more thing to be excited about and proud of.  They have helped to increase tourism, economic development and community engagement in Downtown Memphis,” said Todd Richardson, President of Memphis Bridge Lighting, Inc., the nonprofit orchestrating the Mighty Lights. “The glow and hourly light shows are a unique and fun experience for Memphians and visitors that will capture imaginations and bring a broad range of people together in times of celebration and commemoration.”

Just this year, the Mighty Lights on Big River Crossing have been dedicated to Domestic Violence Awareness Month, Big Brothers Big Sisters, Mid-South Pride, and the reveal of Memphis’s first United Soccer League team, the Memphis 901 FC. Since its unveiling in 2016, the connected lighting system on Big River Crossing has received international recognition by the Athens, Greece-juried American Architecture Awards and the Waterfront Center Design Excellence Award.

Quantifying Impact and ROI

The Mighty Lights was also selected as a pilot market for the Social Impact Analysis app, a software service within the Interact Landmark platform designed to help the City of Memphis and Memphis Bridge Lighting Inc. to collect accurate feedback on the social and media impact of the Mighty Lights. Along with the Big River Crossing’s eco-counter, information from the app will help the city to facilitate better engagement with citizens, improve strategies to boost tourism and enhance value for the local economy.

“Mighty Lights perfectly demonstrates how media and social media are especially important indicators for the impact lighting installations have on civic pride and the local community,” said James Anderson, Global Segment Manager at Signify. “With two landmark lighting installations now at opposite ends of the city, Memphis was an ideal location to quantifiably evaluate public opinion, sentiment about architectural lighting, and overall response to the project.”

The Mighty Lights made their debut on the Hernando de Soto Bridge on October 27, 2018 at 6:30 p.m.  during RiverArtsFest at Mighty Lights: Recharge the River. For more information about the Mighty Lights, visit https://www.mightylights.com/.

Signify became the new company name of Philips Lighting as of May 16, 2018. The legal name of Signify will be adopted in the US at the start of 2019.

Photo Credit: Mighty Lights