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    Far more than intelligent lighting: Philips Hue reimagines smart home
     

    September 4, 2025 

    Far more than intelligent lighting: Philips Hue reimagines the smart home

     

    • The Hue Bridge Pro sets new standards for performance, capacity, speed and how users control their smart home.
    • The Philips Hue Essential range is the perfect starting point for newcomers looking to explore the world of Hue.

     

    Eindhoven, Netherlands Under the campaign, “Reimagine Your Home,” Signify (Euronext: LIGHT), the world leader in lighting, presents a major update to the Philips Hue line-up. The new Hue Bridge Pro, a redesigned range of LED strip lights, an entry-level product line and additional innovations and software updates are on the way. They will make smart living even more accessible and immersive.

     

    With these launches, we are opening a new chapter for Philips Hue. Smart lighting sits at the heart of what we do, but our vision for the smart home goes further: with offerings that cover security, entertainment and wellbeing, and that increasingly tap into the potential of artificial intelligence. Our goal is to make our users’ lives more intuitive, personalized, and connected — and to reimagine home itself.”

     

    John Smith
    Business Leader for Philips Hue at Signify 

    A future-ready foundation with the new Hue Bridge Pro

    The new Hue Bridge Pro lays the foundation for the next era of smart lighting control. The sleek, all-black centerpiece of the Hue ecosystem is a powerful evolution of the current Philips Hue Bridge and sets new standards for performance, capacity and speed. With support for up to 150 lights and 50 accessories, it powers even the most ambitious Hue homes from a single Bridge – making smart lighting simpler, faster and future-ready. 

     

    Built with a processor five times more powerful and a memory 15 times larger than the Philips Hue Bridge, the Hue Bridge Pro allows users to store over 500 custom lighting scenes and enjoy faster response times across the system. It’s powered by the new Hue Chip Pro and enables cutting-edge capabilities like Hue Motion AwareTM – an advanced smart feature that transforms Philips Hue lights into motion sensors, which turn on the lights when motion is detected.

     

    Upgrading is easy: users can transfer all the settings of a current Philips Hue bridge with just a few clicks. Support for combining multiple Bridges into a single Bridge Pro will come before the end of the year.

     

    Philips Hue Essential offers an even more accessible entry to the Hue system

    As the market leader in smart lighting, Philips Hue is known for premium quality, seamless integration and intuitive control. With the new Philips Hue Essential range, that same trusted experience is now available at a more accessible price point. Essential products run on the same software and connectivity as the main Philips Hue line — ensuring reliability and compatibility across the ecosystem — but with simplified lighting performance, making it a more affordable way to start your Philips Hue journey.

     

    The range includes A19 and BR30 bulbs and a versatile strip light that offers a wide spectrum of white and color tones to create the right ambiance in any space. Fully compatible with the Hue ecosystem, the products work instantly with Bluetooth and unlock even more features when paired with a Hue Bridge. Whether you’re starting small or building toward a whole-home setup, Philips Hue Essential makes it easier than ever to enjoy the benefits of smart lighting.

     

    Realize any setup with the Philips Hue OmniGlow strip lights

    Strip lights are one of the most creative ways to transform a space – and Philips Hue is revamping this category. Philips Hue OmniGlow is our first perfectly spot-free strip based on chip-scale-packaging (CSP) technology, delivering a smooth, premium light effect for any application.

     

    The popular Festavia range expands with two new outdoor products

    The Philips Hue Festavia permanent string lights are made to stay in place all year long – mounted along facades or rooflines – to create a decor matching your mood or any celebration with ease. The Philips Hue Festavia globe string lights complement this with elegant bulbs in a lightguide-style design, adding a decorative sparkle to balconies, pergolas or patios. Both options are IP65 rated for year-round durability, helping users create different vibes for every festivity or moment – without needing to take them down.

     

    The Hue Secure video doorbell helps improve home security

    With Hue Secure, lighting meets peace of mind. The new Secure video doorbell is a key upgrade that helps users keep an eye on their front door, sending push notifications – or turning lights on automatically – when motion is detected or someone rings the bell. Thanks to a wide-angle lens and two-way talk, users can see who’s there and communicate with them from anywhere.

     

    The new Hue Smart Chime complements the system by providing sound alerts when the doorbell rings. Simply plug it in and stay informed – no matter where you are in your home.

     

    New software updates are also enhancing Secure features:

    • 24-hour video history – Previously part of the Secure subscription, this feature is now available to all Hue Secure camera and doorbell users at no cost.
    • Cameras can recognize smoke alarm signals and respond with emergency light alerts.
    • In 2026, AI-powered facial recognition will reduce false alerts and personalize user responses.

     

    Sonos and Philips Hue: Immersive sound meets smart lighting

    Hue is taking an exciting new step in entertainment – in partnership with Sonos, the leader in immersive sound – to deliver a more unified smart home experience, integrating light and sound in new intuitive ways. As a first step, Sonos Voice Control users will soon be able to operate Philips Hue lights using voice commands.

     

    The rise of AI-driven experiences

    Hue’s AI-powered capabilities continue to evolve. Its generative AI assistant uses contextual understanding to suggest or create lighting scenes based on a user’s mood, style or occasion – unlocking lighting that feels more responsive than ever before.

     

    Support for creating automations via the AI assistant will launch shortly, allowing users to set up smart, effortless routines. In addition, the Hue Sync PC app will introduce a new syncing mode that leverages AI to extract the most relevant events on screen, creating an even more immersive and dynamic entertainment experience.

    Pricing & availability

     

    • Hue Bridge Pro ($98.99) in September
    • Philips Hue essential range

    o   A19 ($24.99 – $59.99, 1P/2P/3P/4P) in September

    o   BR30 ($24.99 – $39.99, 1P/2P) in September

    o   Strip light ($59.99 – 5M) in December

    o   Starter kit, 2 A19s + Hue Bridge V2 ($79.99) in September

    o   Starter kit, 4 A19s + Hue Bridge V2 ($99.99) in September

    • Hue Bridge Pro ($98.99) in September
    • Philips Hue A19 bulb in September

    o   Philips Hue White Ambiance A19 60W 2P ($48.99)

    o   Philips Hue White Ambiance A19 75W 2P ($54.99)

    o   Philips Hue White And Color Ambiance A19 60W ($54.99 – $197.99 1P/2P/3P/4P)

    o   Philips Hue White And Color Ambiance A19 75W ($59.99 – $109.99 1P/2P)

    o   Philips Hue White And Color Ambiance A19 100W ($70.99)

    o   Philips Hue White A19 60W ($29.99 – $54.99 2P/4P)

    o   Philips Hue White A19 75W 2P ($33.99)

    o   Philips Hue White A19 100W ($23.99)

    • Philips Hue OmniGlow strip light ($139.99 – 3M) in October
    • Festavia permanent string lights ($399.99 – 27M; $599.99 – 45M) in September
    • Festavia globe string lights ($175.99 –7M in September; $219.99 – 14M in September; $362.99 – 28M in December)
    • Hue Secure in September

    o   Video doorbell ($169.99)

    o   Smart chime ($59.99)

     

    About Signify

     

    Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

    Meydan Bridge

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