Coffee houses and social hospitality areas are increasingly becoming the next gen internet cafes. These businesses want to meet this customer need while managing cover turnover and revenue per customer. Consequently, they must:
- Avoid seat hogging / low order values
- Optimize revenue both in terms of order value, and capitalize on a new connectivity revenue stream.
Current propositions often struggle to deliver enough value to drive additional customer spend. They fall short of desired revenue targets, or are simply overloaded. They are dealing with the fact that a free internet connection opens the door to low order value, table and bandwidth hoggers. On the other hand, a connection with limited time or bandwidth can lead to frustrated customers and loss of business. Charging for the connectivity can be a solution, but it requires best in class service, which can still be disrupted by heavy users.
