Signify unveils new Hue GO, smart plug and button and much more

    September 5, 2019

    Eindhoven, NL - Signify (Euronext: LIGHT), the world leader in lighting, has announced new smart light products, including an upgraded Hue Go, the Smart button, the Smart plug, and new GU10 and E14 smart bulbs.


    The Hue Go portable smart lamp: bring smart light anywhere

    The Philips Hue Go is a portable smart lamp offering colored smart light, including preset light recipes and scenes — and it now features Bluetooth capability, meaning you can control it with the free Hue Bluetooth app or your voice via selected smart home assistants. Retaining its signature design, the upgraded Hue Go also features an improved battery life, meaning you can now bring it with you anywhere you like for an even longer period of time.


    Smart plug and Smart button: small size, big impact

    The Smart plug turns any table or floor lamp — even those in which you can’t place a Hue bulb — into a Hue smart light. Simply connect any lamp to the Smart plug and add it to your Philips Hue setup,  switching it on or off  as you would control any other light using the Philips Hue Bluetooth app, a smart accessory, or your voice. 

    The Smart button, though subtle in size, packs a big punch — in a single press, you can control your Hue lights however you like, or press and hold the button to brighten and dim. When connected to the Philips Hue bridge, you can configure it so it turns your lights to a preset white shade and brightness  adapted to  the time of day: in the morning, one touch will turn your lights to cool tones and in the evening on touch will trigger warmer light settings.  With a magnetic back side and its adhesive mini mount, you can place it wherever you need it. It also includes a larger backplate with the same dimension as your standard single gang wall switch, making it a smart replacement for your existing wall switch!


    New build-on and recessed spot lights: add a touch of modern

    Add a touch of contemporary elegance to any room with the Philips Hue White and color ambiance Fugato and Argenta build-on spot lights, available in single, double, triple, or quadruple-light fixtures. For a subtler look, use the new Philips Hue White and color ambiance Centura recessed spot light in either the round or square version. Both series of spot lights are Bluetooth enabled which makes setting the perfect scene just a simple click away. 


    GU10 spot lights: a new generation

    New Bluetooth-enabled White and color ambiance GU10 spots give your built-in and recessed spot lights a burst of color and add style to any room of your home. This new bulb features exciting upgrades: higher lumen, richer color and a new design that now perfectly fits in your spots ! Rather than relying on a single switch to turn on or off all your spot lights at once, you can control these bulbs individually in the Hue app.


    E14 candle bulbs: light up your space in style

    The new White E14 candle bulb give you more choice when selecting your home lighting. Ready to use after a simple setup with Bluetooth or a Hue Bridge, these bulbs are the perfect addition to the Philips Hue range. 


    The Adore bathroom range: bathe in perfect light

    Philips Hue has expanded the Adore range to include more lights for the bathroom, including a recessed  spot and a large and small version of a slender, horizontal mirror light. The recessed spots pack, which features three spots, and each of the two mirror lights include a Hue Dimmer switch for easy control. Featuring four default light recipes, the Adore range provides the best light — cool to warm white — to make your daily routines, such as applying makeup in the morning or soaking in a relaxing bath at the end of the day, that much easier.


    Pricing and availability

    • The Philips Hue Go is available from October in Europe, US and Canada for 79.95EUR / 69.99 GBP / 79.99 USD
    • The Philips Smart plug is available in most of EU countries (except Italy and Switzerland) for 29.95 EUR, in United Kingdom for 29,95GBP, North-America 39.95 USD and 60 AUD in Australia/New Zealand.
    • The Philips Hue Smart button is available in Europe for 19.95 EUR, in United Kingdom for 17.95GBP and North-America for 19.95 USD . 
    • The Built-on spot lights are available in Europe from 89.99 EUR.
    • The Recessed spot lights are available in Europe from 69.99 EUR.
    • The Philips Hue White and color ambiance GU10 bulbs are available in Europe from 59.95 EUR.
    • The Philips White E14 bulbs are available in Europe from 19.95 EUR (single pack) or 29.95 EUR (double pack).


    For more information about the new Philips Hue Filament collection, visit

    About Signify


    Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, we have approximately 28,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the Newsroom, Twitter and LinkedIn. Information for investors can be found on the Investor Relations page.

    Meydan Bridge

    About Philips Hue


    Philips Hue is the world’s leading connected lighting system for the home. It comprises bulbs, strips, spots, lamps and controls. The system is transforming how light is used in and around the home to stimulate people’s senses, light their moments and help provide peace of mind when away from home. Through a vibrant developer program there are more than 750 third-party apps for Philips Hue. 


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