Largest light art portrait in the Rijksmuseum

Upload portrait and become the highlight of Philips ‘Night Exposition’

March 12, 2015

Amsterdam, the Netherlands – From 25 March to April 7, Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, is organizing a special ‘Night Exposition’ in the Rijksmuseum. The exposition consists entirely of portraits painted in light, as a tribute to the unequalled master of light, Rembrandt – who is now on display in the Philips wing of the museum in the Late Rembrandt exhibition.

To feature ‘on canvas’ in the Rijksmuseum, everyone can upload their portrait photo from Wednesday March 11th 2015 via www.philips.com/dutchmastersoflight. The Night Exposition will be compiled from a selection of the entries and can be seen from the passage under the museum every evening for two weeks.

Dutch Masters of Light
As a founder of the Rijksmuseum, Philips knows only too well how light can affect art. Visitors to the exposition can personally experience the impact of innovative LED lighting on the masterpieces of Rembrandt. The joining of the two light pioneers demonstrates the unlimited possibilities of LED, as well as Philips’ engagement with the cultural heritage of the Netherlands.

Rembrandt was a master of light, who went one step further than his contemporaries. Through many experiments, he discovered that light in paintings could work miracles – it could make the colors shine, highlight details and create amazing depth. He succeeded in capturing this magical light in paint, thus giving his masterpieces unprecedented depth, intimacy and powers of expression.

The modern possibilities of LED are shown clearly in the immense portraits in the ‘Night Exposition’, composed by light artist Eelco van den Berg. “I enjoy juxtaposing bright colors with dark, earthy shades. As in Rembrandt’s paintings, the contrast between light and shade plays an important role in my work, lending intensity to the artwork”, says Van den Berg.

Your portrait as an immense light art work in the Rijksmuseum
Everyone has the chance to win their own historic moment, by uploading a self-portrait via www.philips.com/dutchmastersoflight. The best portraits will be on display as light art works from 25 March onwards. The winners will be invited to the spectacular unveiling of all the light portraits. Participants can also win one of the 10 VIP tickets for the exclusive opening evening on 25 March or one of 100 Philips LED light bulbs for the home.

Light portrait of Wim Pijbes, director of the Rijksmuseum

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Light portrait of Rembrandt

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For more information, please contact:

Renée de Bruin
External Communications Manager, Lighting
Philips Electronics Nederland B.V
Tel: +31 6 11348365
Renee.de.bruin@signify.com

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About Late Rembrandt

For the first time, the Rijksmuseum is presenting a major retrospective of the late works of Rembrandt van Rijn. Late Rembrandt shows the impressive pinnacle of his immense talent. In his later years, Rembrandt experimented with graphic and painting techniques, lending his work unprecedented depth. It led to his most daring, individual and intimate work and made the latter period of his life the most distinctive, innovative and exceptional one of his whole career.

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About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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