I appreciate the fact that my coworkers gained trust in my abilities as they allowed me to take charge of different marketing accounts such as Walmart and Amazon. I implemented multiple Amazon campaigns using Sponsored Brand, Sponsored Product, Display Ads, and Keyword Strategy by analyzing industry trends. I set out year-end promotional plans.
At the same time, I monitored ROAS, Sales, and overall Spending across all categories and helped maintain the budget with the team. Additionally, I took charge and introduced Philips Lighting to Walmart through a new platform that includes feature sets, 360 view, and additional marketing features while monitoring price integrity across our customers.
Overall, through all of these roles, I am confident that Marketing is the career path I would like to move forward in, as I was fortunate enough to be given exposure across all types of marketing. Signify gives you autonomy in work and strives for their employees' empowerment and success.