Building a product together with its fans
George is personally a believer that light is more than just illumination, and he was happy to see that others did not need too much convincing about this either. After all, lighting is all around us, all the time, so it should be doing something more than just being on or off. He believes this mindset is entering the norm – it is not mainstream yet, but it’s more than a niche.
Philips Hue has a passionately engaged community. And they are active parts of its development cycle. George is amazed at some creations that Hue users have uploaded on its subreddit.
Hue has a roadmap, which is influenced by customer feedback. Its development is partially steered by what users say, what do they like and dislike. However, the roadmap also holds quite a few surprises – after all its novelty and uniqueness is what made Philips Hue special.
George thinks new ideas can come from anywhere. Therefore, the team behind Hue is always on the lookout for new things to adapt, or innovative technologies to use.