April 29, 2020
Chief Digital Officer Astrid Simonsen Joos tells us what’s next on Signify’s digital roadmap
When Astrid Simonsen Joos describes her year as “intense”, you tend to believe her.
After all, she’s a woman that’s scaled mountains, competed in the Arctic Circle Race and, a few years back, spent 30 days traversing Greenland on skis, carrying a 60kg sled with all her equipment. For the last year, she’s taken on a dual role at Signify, both as Chief Digital Officer, and as leader of Horizon, the company’s performance transformation program.
We’re talking over videoconference from our respective homes. The COVID-19 pandemic has been a testing time for technology as companies scramble to get their workforces up to speed on working remotely.
“I think we should give kudos to our IT team at Signify that had the foresight to deploy Microsoft Teams,” says Astrid. “We were more ready than most. For many industry companies, this is a major change. If you look at native IT companies, this is what they have been doing for the last ten years. It’s amazing to see how fast humans can adapt when we really need to. But sometimes it takes something radical to change behavior.”