We all begin our careers somewhere, often we end up in very different places than where we initially began. Sanam Siddique was educated as an electrical engineer and began her career journey in a multi-national architectural firm in Muscat, Oman. She focused on large scale construction projects including a secondment in the UK, with The London Organizing Committee of the Olympic Games (LOCOG). Although coming from a technical design background, three years into her role Sanam found herself on the customer facing side of things, and she loved it and wanted to pursue more opportunities in this field. Sanam saw the potential growth of the lighting industry and searched the Middle East for her next opportunity in lighting.
“I was enjoying conversations with clients, doing project management and team management in terms of skills. On the technical side, lighting was only 10% of what I did. However, I found that lighting was very intriguing at that time, so I wanted to specialize in lighting on the commercial side and I began looking throughout the Middle East for an opportunity to learn about the industry.”