In a single generation, retailers have seen their industry change completely. Globalizing competition has opened up markets like never before. As a result of the Internet and mobile revolutions, you can carry a department store in your back pocket. And to top it off, the worldwide economic crisis has made consumers increasingly cautious about how they spend their money.
As a result, retail locations have had to redefine their very raison d’être. Stores must be more than simply “a place you go to buy things” – they have to offer a unique and comprehensive shopping experience. Because the one thing brick-and-mortar shops will always have is actual space - a real-life environment with a unique character defined by color, texture and light.
In the webinar The future of fashion lighting, you will discover how smart lighting can play a key role in this retail transition. This is especially true for the fashion industry, where the interplay with ambient light is an integral part of the product design. From dynamic in-store product presentation to unique fitting experience, lighting is transforming stores into stories.